PR in High Definition

JANUARY 26, 2022

2022 is set to be a unique year in the comms world, as after two years of riding the wave of the pandemic, we are finally starting to see light at the end of what has been at times an incredibly dark tunnel. Today’s consumers and investors are used to seeing companies take misguided, vague climate action, and demand more as a result.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Communications Conversations

SEPTEMBER 14, 2022

The social media content world is an interesting place in 2022. This is what we see in our feeds from brands in 2022, right? Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. Your employees!

Brand 215

Brand Branding Instagram Video 215

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.

B2B 156

B2B Leadership Communications Agency 156

Onclusive

MARCH 9, 2023

Mentions of International Women’s day have risen since 2022 showcasing the importance for PR teams to engage with the topic for their brands and for their female employees. A brands reputation and values are becoming an ever-important factor for consumers. See our snapshot report for more detail here.

Internal 195

Internal International Brand Branding 195

PRSay

JULY 10, 2023

As consumers look for companies that share their values, brands should decide proactively how and when to speak up. According to a 2021 Deloitte survey , quality and price remain two of the top-three purchasing criteria for consumers, cited 86% and 61% of the time, respectively. Ron DeSantis in March 2022.

Brand 145

Brand Branding Nonprofit Government 145

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert. The relationship between agency employers and employees has reset.

Agency 98

Agency Publicity Marketing Banking 98

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. That’s empowering to regular consumers. As apologies go, it’s late, but not bad. Yet as a PR observer, I’m not too concerned about Smith’s future.

Construction 385

Construction Crisis Reputation Social Media 385

Reputation Us

FEBRUARY 19, 2024

1, 2022), shows when it comes to business reputation, the importance of trust is at an all-time high, while the inclination to trust is at an all-time low. Regarding the top three benefits of a strong corporate reputation, executives noted customer or client loyalty; competitive advantage; and better relationships with suppliers and partners.

Financial 88

Financial Reputation Corporate Study 88

Buchanan PR

APRIL 12, 2023

These two disciplines are becoming increasingly important to businesses, employees, and consumers. Potential employees are also looking for organizations who uphold sustainable practices and clear missions that demonstrate their values.

Publicity 79

Publicity Meeting Policies Employee 79

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. Indeed, Twitter has rarely been profitable in its history and Musk said in November 2022 the company was losing $4 million a day.

Twitter 78

Twitter Banking Financial Employee 78

Contently - Strategy

MARCH 2, 2023

So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. It’s not surprising: We like to multi-task, and we like quick hits. How, you ask?

Brand 134

Brand Branding Instagram Video 134

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. This platform is primarily utilized for recruiting potential employees and generating business leads.

Social Media 52

Social Media Consumer Brand Branding 52

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. The survey asked respondents who they thought were the most influential people in persuading consumers to take action. So, says Propel, which provides PR software. The company’s measures are based on the pitches sent through their systems.

Report 108

Report Publicity Marketing Pitching 108

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. The sustainability giant has always created for the greener good, but in 2022 they went even further. Take Patagonia, for example.

Reputation 78

Reputation Retail Nonprofit Viral 78

Communications Conversations

NOVEMBER 22, 2022

That’s almost an exact quote from a famous memo he sent to employees years ago (see below). And, it’s much easier to consume than longer paragraphs and chapters. ” Probably more true in 2022 than when Ogilvy wrote this memo 30+ years ago. David Olgilvy was right. The better you write, the higher you will go.

Writing 88

Writing Social Media Newspapers Media 88

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Agencies are trying to get to grips with how clients’ audiences are consuming information and interacting with them.

Agency 52

Agency Sports Public Affairs Creativity 52

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Employee advocacy is therefore definitely worth considering for your strategy.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Employee advocacy is therefore definitely worth considering for your strategy.

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. More virtual events, remote employees require different channels of internal communications.”. We wanted to understand the context – so we asked respondents “ why ?” Old and new tasks.

Communications 124

Communications Crisis Internal International 124

NewsWhip

APRIL 29, 2022

The state of our planet is more perilous compared to 52 years ago , and while a more collective sense of environmental activism has emerged — with consumers increasingly demanding change from brands and large corporations — interest in coverage about Earth Day has been significantly dropping, especially in 2022.

Twitter 78

Twitter Employee Meeting Report 78

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). And here we go the PR Tech Sum for the month of June 2022…. The report is based on a global survey of its employees. million in revenue in Q1 2022 , “an increase of 23.1% Indeed, I’m hoping I am.

Software 86

Software Pitching Internal International 86

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees?

Social Media 62

Social Media Trends Marketing Viral 62

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. Find employee voices. Show don’t tell.

Employee 149

Employee Communications Storytelling Corporate 149

Sword and the Script

OCTOBER 4, 2022

Axios , which seems to have done an actual interview, which is rare these days, noted: “The money will also help co-founders, chief executive officer Greg Galant and chief technology officer Lee Semel, as well as early employees, liquidate some of their investment.”. Meltwater reviews “strategic alternatives”. PR tech mentions.

Technology 82

Technology Company Analytics Writing 82

Ethical Voices

DECEMBER 12, 2022

Key findings from the 2022 Brands In Motion Study. And consumers and people are expecting brands to take a stand and stand for something now more so than ever. But some of our employees who are people of color were conserved and didn’t want to show it for it made them feel like a number. It’s pretty exciting times.

Ethics 73

Ethics Brand Branding Internal 73

Sword and the Script

AUGUST 9, 2022

3) lack of employee experience (25%). Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. Lack of employee experience”. The lack of employee experience is a new challenge near the top of the list for the first time. “The The top 10 communications challenges in 2022.

Communications 152

Communications Survey Employee Measurement 152

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. 3) lack of employee experience (25%). Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022.

B2B 118

B2B Marketing Survey Software 118

Burrelles Fresh Ideas

MAY 9, 2023

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. In 2022, AMEC added a free tutorial course for the IEF that includes a certificate of successful completion. It’s not enough to just count what’s easy to count; you must measure what really matters. But don’t stop there!

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 190

Marketing Content Marketing Data Social Media 190

Ethical Voices

JULY 24, 2023

How we measure the impact and value of employee and employer … because again, I do believe it’s a two-way street. In 2022 when I asked the question about what’s the biggest challenge you see, it was misinformation and disinformation. What are the ethics of those who do? Are still to be determined, I think.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Shift Communications

APRIL 13, 2022

So, it’s due strategy and resources that match the level of importance consumers pay it. What’s working — employee and customer advocacy: Provide employees with links and copy to share on social media. And definitely re-share employee, customer, or advocate posts, as LinkedIn’s algorithm heavily favors individual posts.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. Like 2020 and 2021, 2022 will be a year of great uncertainty. I see two broad trends for 2022.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

MARCH 1, 2022

In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. Notified Coverage Books eliminate the need for time-consuming, manual steps to compile lists of coverage and to design your coverage reports by hand” the company said in a product sheet (opens in PDF). EBIDTA margin under GAAP. ESG outlook.

Software 121

Software Case Study Advertising Advertising 121