ImPRessions - Crenshaw Communications

JANUARY 6, 2022

It’s only the first week of 2022, but the PR scandals and triumphs of last year already seem distant. Marketers love the codes due to their tracking abilities, and consumers don’t seem to mind one bit. The gaming company was hit with multiple investigations into alleged sexual assaults of female employees in 2021.

Facebook 310

Facebook Crisis Employee Government 310

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. That’s empowering to regular consumers. No one can predict the nature or severity of a reputation crisis, but most brands understand their own vulnerabilities and social communities.

Construction 385

Construction Crisis Social Media Reputation 385

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. The survey asked respondents who they thought were the most influential people in persuading consumers to take action. Is that good?

Report 106

Report Publicity Marketing Pitching 106

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. The sustainability giant has always created for the greener good, but in 2022 they went even further. Could Target have foreseen this backlash?

Reputation 78

Reputation Retail Nonprofit Viral 78

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. Indeed, Twitter has rarely been profitable in its history and Musk said in November 2022 the company was losing $4 million a day.

Twitter 78

Twitter Banking Financial Employee 78

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience.

Social Media 52

Social Media Consumer Brand Branding 52

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. It then launched a D&I training program for employees and joined the Human Rights Campaign’s Corporate Equality Index, which evaluates companies for LGBT-friendly policies.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Employee advocacy is therefore definitely worth considering for your strategy.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Employee advocacy is therefore definitely worth considering for your strategy.

Social Media 62

Social Media Trends Media Instagram 62

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. It then launched a D&I training program for employees and joined the Human Rights Campaign’s Corporate Equality Index, which evaluates companies for LGBT-friendly policies.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

MARCH 1, 2022

In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. Notified Coverage Books eliminate the need for time-consuming, manual steps to compile lists of coverage and to design your coverage reports by hand” the company said in a product sheet (opens in PDF). EBIDTA margin under GAAP. ESG outlook.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million.

Software 78

Software Case Study Technology Tools 78

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees?

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

OCTOBER 4, 2022

Axios , which seems to have done an actual interview, which is rare these days, noted: “The money will also help co-founders, chief executive officer Greg Galant and chief technology officer Lee Semel, as well as early employees, liquidate some of their investment.”. Meltwater reviews “strategic alternatives”. PR tech mentions. Content picks.

Technology 81

Technology Company Analytics Writing 81

Mindful Marketing

JUNE 4, 2022

Furthermore, during recent years filled with race-related violence, many consumers expect companies to show their support for racial justice. Todd Allen is Vice President for Diversity Affairs and Professor of Communication at Messiah University. Consequently, the approach often proves profitable.

Film 65

Film Retail Comparison Nonprofit 65

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. 3) lack of employee experience (25%). Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter.

B2B 122

B2B Marketing Survey Software 122

Ethical Voices

JULY 24, 2023

” Would I be proud of the work that I’m doing in terms of the purpose and the impact that it has on people, communities? How we measure the impact and value of employee and employer … because again, I do believe it’s a two-way street. In some cases, society? That’s where it becomes subjective.

Ethics 76

Ethics Government Pharmaceuticals Policies 76

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 198

Writing Communications Marketing B2B 198