PR in High Definition

JANUARY 26, 2022

2022 is set to be a unique year in the comms world, as after two years of riding the wave of the pandemic, we are finally starting to see light at the end of what has been at times an incredibly dark tunnel. Maintaining synergy through employee comms. Some things to consider in your comms planning. The post New year, new me?

Guidelines 62

Guidelines Employee Social Media Reputation 62

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Yet, nothing happens in a vacuum. Some were management failures, while others were about corporate values or behavior.

Banking 212

Banking Nonprofit Twitter Advertising 212

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. So how do you get the most out of the PR firm relationship?

Agency 310

Agency Measurement Meeting Reputation 310

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR. Centralized role preferred. “43%

Survey 81

Survey Corporate Communications Financial 81

NewsWhip

FEBRUARY 1, 2022

In the midst of talent wars, mixternal communications is a juicy topic at companies intent on attracting and retaining employees. We examine addressable opportunities to bring balance to internal and external communications. Quigley and Wright jump into the report to review some of these trends in more detail.

Communications 78

Communications Employee Internal International 78

Shift Communications

JANUARY 3, 2022

As we enter 2022, SHIFT’s Workplace Technology Practice has the privilege of hearing from many leaders (our clients) about what’s next in the workplace. And we’re sharing that insight here with a list of workplace trends businesses can expect to see in 2022. This created dramatic changes in workforce trends and issues.

Technology 78

Technology Trends Employee Mobile 78

Reputation Us

SEPTEMBER 20, 2022

According to the 2022 Edelman Trust Barometer , 63 percent of people believe that business leaders lie to them. A year earlier, the 2021 Edelman Trust Barometer showed that 40 percent of customers stop doing businesses with brands they love if something happens to damage their trust in them. The post Chief Trust Officer?

Reputation 78

Reputation Corporate Policies Ethics 78

Shift Communications

DECEMBER 6, 2021

If your company has made a DE&I commitment, ability to deliver on it has long-term implications for your business and brand. Here are a few ways to continue evolving your programs in 2022 and beyond. The veil has been lifted and employees of all colors and creeds are demanding change. DE&I communications in 2022.

Communications 78

Communications Employee Financial Community 78

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled.

Communications 129

Communications Software Internal International 129

NewsWhip

JANUARY 26, 2023

As the world’s largest restaurant chain and arguably the most recognizable brand image that exists, McDonald’s is always a topic of interest to publishers. There are several ways media monitoring tools can be meaningful to a brand like McDonald’s, but there are a few areas the team specifically likes to focus on.

Communications 78

Communications Local System Data 78

Reputation Us

DECEMBER 14, 2022

Looking back, 2022 brought in the Year of the Tiger. Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. Highlight your leaders internally before promoting them outside the organization.

Reputation 78

Reputation Insurance Insurance Employee 78

Sword and the Script

JUNE 6, 2023

According to the press release : “Customers can now customize the PRophet platform to their own specifications and go to market with a unique and differentiated agency-branded platform that combines their own unique value proposition alongside the powerful capabilities of PRophet’s predictive and generative AI capabilities.”

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). And here we go the PR Tech Sum for the month of June 2022….

Software 85

Software Internal International Pitching 85

The Hoffman Agency

APRIL 25, 2023

The Hoffman Agency is a growing public relations company that offers a unique and dynamic international experience. Since joining the French team in July 2022, I have witnessed its rapid growth and have been warmly welcomed by colleagues from around the world. Furthermore, Hoffman values the professional development of its employees.

Internal 36

Internal International Training Employee 36

Stern + Associates

JANUARY 12, 2023

On one hand, 2022 saw somewhat of a backlash against ESG as a concept. The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians ramped up criticism. Don’t miss out on a sure-to-be-big news cycle this year.

Communications 62

Communications Energy Employee Strategy 62

MaccaPR

NOVEMBER 5, 2021

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing. At the same time, many CMOs and Content Marketing Directors are also asking the same questions: where does content go from here, in 2022? Turning Your Employees Into Content Evangelists.

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 99

Interviews Publicity Technology Social Media 99

Wadds Inc.

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled.

Communications 59

Communications Software Internal International 59

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Explainer videos/short clips are being re-imagined and becoming creative as they become the main way for brands to interact with audiences.

Agency 52

Agency Sports Public Affairs Creativity 52

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. It absolutely is. Well, 100%.

Ethics 73

Ethics Brand Branding Internal 73

Sword and the Script

FEBRUARY 2, 2022

Notified said it can now monitor brand mentions on TikTok. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. He joins the newly formed company from the data site Statista which grew to 1,200 employees from just five in 2009 while he was employed there.

SEO 132

SEO Content Marketing Marketing Software 132

The Hoffman Agency

FEBRUARY 14, 2024

For foreign tech and B2B brands operating in China, this means understanding and adapting to the unique preferences and priorities of Chinese customers. Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience.

Local 36

Local Government Banking Policies 36

Maxim Behar

SEPTEMBER 19, 2022

That is why wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. The article was published in 24 Hours Daily in Sofia on September 17, 2022. -.

Newspapers 72

Newspapers Ethics Meeting Hotels 72

PR in High Definition

JULY 28, 2021

Even in the summer months, we need to maintain that brand upkeep and to continue building up those company reputations. That same great message that you’re pushing externally also needs to be felt and followed internally. Using communications to upkeep a great internal reputation will ensure that it’s also reflected externally.

Reputation 62

Reputation Meeting Internal International 62

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. Find employee voices. Show don’t tell.

Employee 150

Employee Communications Storytelling Corporate 150

Shift Communications

NOVEMBER 30, 2021

Organizations across industries and stages are looking at what their 2022 growth targets will be, and the strategies for getting there. Enter brand narrative. The right brand story seizes the imagination and positions customers and users to want to engage with the offer. See brand narrative as a business product.

Brand 97

Brand Branding Internal International 97

Communications Conversations

FEBRUARY 29, 2016

Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). 7: Ability to develop a visual style for brands online. All of it.

Analytics 60

Analytics Instagram Mobile Employee 60

Maxim Behar

SEPTEMBER 19, 2022

I wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. the next morning, I was already on the plane to London.

Newspapers 52

Newspapers Ethics Meeting Hotels 52

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. 13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort.

B2B 116

B2B Marketing Survey Software 116

Burrelles Fresh Ideas

MAY 9, 2023

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. In 2022, AMEC added a free tutorial course for the IEF that includes a certificate of successful completion. It’s not enough to just count what’s easy to count; you must measure what really matters.

Measurement 40

Measurement Comparison Advertising Advertising 40

Doctor Spin

JUNE 29, 2022

Example: An organisation faces a severe crisis, but the PR function manages the situation perfectly and minimises the loss of a) net income and b) brand value. Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. Like 2020 and 2021, 2022 will be a year of great uncertainty. I see two broad trends for 2022.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. In 2021, the company says it added 65 new employees bringing its total to 150.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

JANUARY 11, 2022

Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. The private equity firm will merge all three companies under the Onclusive brand name. I wrote a briefing on the product in 2019 , and looked like a good tool, but expensive and really geared for big brands.

Reputation 85

Reputation Technology Tools Data 85

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59