Agility PR Solutions

NOVEMBER 16, 2021

With consumer retail habits and behaviors in a state of flux, brand and retail marketers can bet that some serious adaptation and agility will be necessary as we head into a “new normal” future.

Retail 146

Retail Trends Marketing Consumer 146

Agility PR Solutions

OCTOBER 4, 2022

The fast food industry is moving slow when it comes to developing emotional connections with consumers. Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. The post Fast food brands still not delivering results in brand intimacy—which brands lead?

Brand 148

Brand Branding Study Consumer 148

Konnect Agency

NOVEMBER 23, 2021

It’s hard to believe that in the blink of an eye, we are already staring at 2022. At Konnect, we’ve grown accustomed to the fourth quarter craze and are well underway with 2022 planning for our clients. The worlds of PR, marketing and communications are ever-changing and rapidly evolving, particularly in the digital era we live in.

Trends 119

Trends Publicity Communications Marketing 119

Agility PR Solutions

MAY 10, 2022

As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help brands understand these implications.

Study 171

Study Data Consumer Survey 171

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 145

Brand Branding Nonprofit Government 145

Agility PR Solutions

OCTOBER 24, 2022

Even as DEI became a front-seat priority for brands and businesses in 2022, broadcast media has seen a 10-percentage-point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021.

Consumer 91

Consumer Marketing Media Advertising 91

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. billion make it the best-selling non-private-label brand water in the nation.

Brand 85

Brand Branding Sports Chemicals 85

Agility PR Solutions

AUGUST 11, 2022

New data from customer engagement platform Twilio affirms a digital marketing challenge that is increasingly confounding comms pros—customers expect personalization during every brand interaction, but they don’t trust brands to keep their personal data secure and to use it responsibly.

Data 78

Data Consumer Brand Branding 78

Agility PR Solutions

APRIL 24, 2022

Marketers are prioritizing digital first, but have struggled over the past two years to keep up with consumers’ changing media habits, according to new research from Nielsen. The post The era of alignment: New Nielsen research uncovers brands’ top priorities for rest of 2022 appeared first on Agility PR Solutions.

Brand 78

Brand Branding Data Report 78

Shift Communications

JANUARY 12, 2022

By Taylor Gallagher, Account Director, Consumer. Brands started to operate more “normally” once again. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. Dove brand campaign tackles digital distortion.

Brand 88

Brand Branding Consumer Social Media 88

Agility PR Solutions

SEPTEMBER 26, 2022

New research from customer engagement platform Braze provides guidance for financial services brands, specifically those that provide banking, budgeting, and wealth management services, to better understand and meet shifting customer needs.

Financial 78

Financial Consumer Banking Brand 78

Communications Conversations

DECEMBER 9, 2021

After all, engagements are the cornerstone of social media marketing. Brands focused on using social to sell. Specifically they’re looking for news and information to consume or they’re looking to be entertained–Pew’s research found exactly that in its recent report. Allow me to make the case.

Social Media 169

Social Media Twitter Employee Trends 169

Communications Conversations

SEPTEMBER 14, 2022

The social media content world is an interesting place in 2022. If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. What do you see?

Brand 215

Brand Branding Instagram Video 215

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. CTV has been a huge trend, and 2022 has been a banner year for it. One of ours is ad tech.

Retail 170

Retail Brand Branding Privacy 170

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. The average consumer’s attention span is short. Instead, bite-sized, short-form videos are where brands will see the most engagement. Data backs it up.

Video 148

Video Brand Branding Instagram 148

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. The annual report by Nic Newman, Senior Research Associate, Reuters Institute, is based on the view of 250 leaders in the news industry from 52 markets.

Report 122

Report Media Journalism Privacy 122

Agility PR Solutions

JUNE 27, 2022

With consumers seeking respite following two unprecedented years of a global pandemic, the media & entertainment industry topped the Brand Intimacy 2022 Study, the largest study of brands based on emotions from marketing intimacy agency MBLM, now in its 12th year. appeared first on Agility PR Solutions.

Industry 85

Industry Brand Branding Report 85

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. What is the metaverse?

Brand 116

Brand Branding Fashion Marketing 116

5W PR

DECEMBER 26, 2022

Not only that, but the platform itself has been working on introducing brand new features that can help companies directly connect with their target audiences a lot more effectively. So, what should a company know as they are looking to begin marketing on TikTok ? billion users by the end of 2022. The growth of TikTok.

Marketing 88

Marketing YouTube Advertising Advertising 88

5W PR

JANUARY 6, 2023

At 5WPR , we partner with brands – both established and emerging, corporations, global interests, national organizations, consumer companies, start-ups, unicorn technology companies, high-profile individuals, regional businesses, and others, to help them define and achieve their strategic PR goals. Work with us now!

B2B 88

B2B Company Corporate Measurement 88

Agility PR Solutions

OCTOBER 30, 2022

Black consumers are more likely than their general market counterparts to have taken an action (positive or negative) as a result of a company’s alignment with sociopolitical issues, reveals a new report from Horowitz Research.

Consumer 78

Consumer Company Study Report 78

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. It takes extensive research and analysis to have a grasp of how consumer behavior works. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. From more equitable DE&I practices (including increased budgets) to elevating more people of color, multicultural marketing took a front seat to it all. Here are a few of the winning multicultural marketing strategies we saw in 2021.

Trends 78

Trends Marketing Consumer Community 78

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. What’s a marketer to do? We all saw the headlines from Las Vegas.

Conference 62

Conference Trade Shows Brand Branding 62

Reputation Us

MARCH 20, 2024

The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image. Customer Perspectives Simply put: Customers view brands with an active social media engagement, including positive reviews and recommendations, as genuine and credible.

Reputation 78

Reputation Journalism Financial Corporate 78

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity.

Film 129

Film Marketing Sports Hotels 129

Agility PR Solutions

JUNE 25, 2023

identifying as non-binary, it is more important than ever for fashion brands to embrace gender inclusivity. In fact, the future of fashion is genderless, according to a report that 36 percent of consumers purchased clothing outside of their gender identity in 2022. million people in the U.S.

Fashion 85

Fashion Brand Branding Consumer 85

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

B2B 120

B2B Social Media Marketing Media 120

Agility PR Solutions

FEBRUARY 27, 2022

New research from Camera IQ, a no-code design platform for augmented reality, reveals the extent to which consumers crave AR experiences, how AR affects their relationships with the brands that use it—and how it serves as a gateway to the metaverse.

Mobile 78

Mobile Consumer Report Brand 78

Contently - Strategy

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming. The good news?

Resources 121

Resources Content Marketing Healthcare Marketing 121

5W PR

DECEMBER 29, 2021

With new platforms and features being announced practically every week, brands have to stay on top of the most popular and useful ones for their audiences. TikTok Marketing. In the last few years, many companies have focused all of their PR and marketing efforts on Instagram because of the platform’s fast rate of growth.

Social Media 60

Social Media Trends Media Instagram 60

Agility PR Solutions

AUGUST 17, 2022

Even with summer in full swing in a much more “normal” world, hospitality and theme parks ranked just 16th out of 19 industries studied in marketing intimacy firm MBLM’s Brand Intimacy 2022 Study, the largest study of brands based on how consumers bond with the brands they use and love, now in its 12th year.

Study 78

Study Industry Brand Branding 78

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Video 89

Video Strategy Marketing Instagram 89

Konnect Agency

FEBRUARY 3, 2022

After the last two years of navigating the unexpected, we’re hopeful 2022 brings some normalcy back to the picture. We are hungry for in-person events, conferences – but COVID has altered the world, and planning an event in 2022 will be no easy feat. What an Influencer Marketing Agency Brings to the Table.

Agency 52

Agency Marketing Conference Instagram 52

Konnect Agency

FEBRUARY 3, 2022

After the last two years of navigating the unexpected, we’re hopeful 2022 brings some normalcy back to the picture. We are hungry for in-person events, conferences – but COVID has altered the world, and planning an event in 2022 will be no easy feat. What an Influencer Marketing Agency Brings to the Table.

Agency 52

Agency Marketing Conference Instagram 52

NewsWhip

OCTOBER 13, 2022

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks.

Brand 148

Brand Branding Sports Crisis 148