Agility PR Solutions

FEBRUARY 8, 2022

New research from unified CX platform Emplifi takes a deep dive into what consumers are looking for in their brand experiences in 2022, looking at everything from expected customer service response times and preferred communication channels to just how integral CX is to brand loyalty.

Consumer 148

Consumer Crisis Report Brand 148

Agility PR Solutions

JANUARY 10, 2022

Of all the ways COVID-19 has changed life as we know it, the shift in consumer shopping habits is perhaps one of the most noticeable. Brand interactions and purchases now largely take place online, with e-commerce sales 30 percent higher than in pre-pandemic times, McKinsey reports.

Marketing 173

Marketing Consumer Report Brand 173

Institute for Public Relations

JANUARY 31, 2023

Morning Consult examined brand trust across industries globally for 2022. was conducted April 8-14, 2022. Household names with local roots helped boost consumer trust.— 1 Most … Continue reading Most Trusted Brands of 2022 → .— A survey of 2,200 U.S. Key Findings:1.)

Brand 52

Brand Branding Local Survey 52

Agility PR Solutions

MAY 10, 2022

As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help brands understand these implications.

Study 175

Study Data Consumer Survey 175

Shift Communications

JANUARY 17, 2022

For businesses who endured the pandemic, economic and social-driven challenges of the past two years, 2022 is shaping up to be a pivotal year. With that in mind, we asked SHIFT leadership what they think will be the biggest considerations for 2022. Our credibility as leaders and as the brands we’re marketing hangs in the balance.

Strategy 178

Strategy Community Technology Consumer 178

Agility PR Solutions

OCTOBER 4, 2022

The fast food industry is moving slow when it comes to developing emotional connections with consumers. Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. The post Fast food brands still not delivering results in brand intimacy—which brands lead?

Brand 148

Brand Branding Study Consumer 148

Agility PR Solutions

SEPTEMBER 26, 2022

New research from customer engagement platform Braze provides guidance for financial services brands, specifically those that provide banking, budgeting, and wealth management services, to better understand and meet shifting customer needs.

Financial 78

Financial Consumer Banking Brand 78

Shift Communications

JANUARY 12, 2022

By Taylor Gallagher, Account Director, Consumer. Brands started to operate more “normally” once again. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. Dove brand campaign tackles digital distortion.

Brand 88

Brand Branding Consumer Social Media 88

Agility PR Solutions

AUGUST 11, 2022

New data from customer engagement platform Twilio affirms a digital marketing challenge that is increasingly confounding comms pros—customers expect personalization during every brand interaction, but they don’t trust brands to keep their personal data secure and to use it responsibly.

Data 78

Data Consumer Brand Branding 78

Agility PR Solutions

JANUARY 16, 2022

Yet consumers generally want brands and businesses to be more outspoken on societal issues, no matter how controversial. The post Why 2022 will be even more challenging for corporate political activity appeared first on Agility PR Solutions. A new survey by The Conference Board reveals the environment for […].

Corporate 148

Corporate Policies Conference Survey 148

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 135

Brand Branding Nonprofit Government 135

Agility PR Solutions

APRIL 24, 2022

Marketers are prioritizing digital first, but have struggled over the past two years to keep up with consumers’ changing media habits, according to new research from Nielsen. The post The era of alignment: New Nielsen research uncovers brands’ top priorities for rest of 2022 appeared first on Agility PR Solutions.

Brand 78

Brand Branding Data Report 78

Communications Conversations

DECEMBER 9, 2021

Brands focused on using social to sell. So, with that backdrop, here are 3 reasons I think you might want to think long-and-hard about de-prioritizing engagements as part of our social media strategy in 2022: 1: People’s behaviors have changed on the primary social media networks. But since then, much has changed.

Social Media 169

Social Media Twitter Employee Trends 169

Agility PR Solutions

NOVEMBER 30, 2021

The post As digital experience expectations increase, businesses look to become more adaptive in 2022 appeared first on Agility PR Solutions.

Consumer 146

Consumer Brand Branding Trends 146

Shift Communications

MARCH 17, 2022

With its large reach and a whole lot of influence, brands should not discount Facebook. What’s working — video-first: Casual, lightweight tone and short copy tend to be better received than a formal brand voice. TL; DR: Facebook is still worthwhile, but the algorithm disfavors organic brand content and truly forces a paid strategy.

Instagram 164

Instagram Social Media Facebook Trends 164

Communications Conversations

SEPTEMBER 14, 2022

The social media content world is an interesting place in 2022. If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. What do you see?

Brand 215

Brand Branding Instagram Video 215

Prohibition

AUGUST 12, 2022

As the first half of 2022 draws to a close, we’ve rounded up six of the best food and drink PR campaigns from the year so far that really caught both our, and the UK medias attention. This turned out to be a highly successful mental health campaign, but also a great opportunity to raise positive brand awareness.

Consumer 116

Consumer B2C Creativity Social Media 116

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. The average consumer’s attention span is short. Instead, bite-sized, short-form videos are where brands will see the most engagement. Data backs it up.

Video 148

Video Brand Branding Instagram 148

Onclusive

MARCH 9, 2023

Businesses should be using their PR power and influence to speak out on behalf of women everywhere and position their brand in alignment with International Women’s Day. A brands reputation and values are becoming an ever-important factor for consumers. See our snapshot report for more detail here.

Internal 195

Internal International Brand Branding 195

Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. And I also lead our annual Brands in Motion Research. We’re focusing on purpose-driven brands. Let’s talk about the 2022 Brands in Motion report.

Ethics 73

Ethics Brand Branding Internal 73

PRSay

SEPTEMBER 6, 2022

Register now for ICON 2022, featuring top-notch thought leaders, breakout sessions and networking opportunities. 13 keynote address at ICON 2022 in Grapevine, Texas, Kay talked with PRsay about the power of confidence, the challenges of reaching younger news consumers and the importance of facts. The Saver Rate ends on Sept.

Journalism 147

Journalism Newspapers Policies Writing 147

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. billion make it the best-selling non-private-label brand water in the nation.

Brand 85

Brand Branding Sports Chemicals 85

Agility PR Solutions

NOVEMBER 16, 2021

With consumer retail habits and behaviors in a state of flux, brand and retail marketers can bet that some serious adaptation and agility will be necessary as we head into a “new normal” future.

Retail 146

Retail Trends Marketing Consumer 146

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.

Reputation 195

Reputation Corporate Brand Branding 195

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. CTV has been a huge trend, and 2022 has been a banner year for it. One of ours is ad tech.

Retail 170

Retail Brand Branding Privacy 170

Institute for Public Relations

NOVEMBER 15, 2022

USC Annenberg examined which issues consumers believed would be most prevalent in 2023 in the “USC Annenberg Relevance Report.” adults was conducted in 2022. ” A survey of 900 U.S. Key findings include:— 41% of respondents said they are planning to increase their active support of the causes they believe in.—

Consumer 52

Consumer Brand Branding Survey 52

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. 2022 is set to be a year of consolidation for the news industry. Publishers say that, on average, three or four different revenue streams will be important in 2022.

Report 122

Report Media Journalism Privacy 122

Sword and the Script

AUGUST 9, 2022

Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. Cutting through the noise has become a key issue for all organizations and brands as the media landscape has become more dispersed and consumers seek information from a wide variety of sources,” she continued. “.

Communications 146

Communications Survey Employee Measurement 146

Konnect Agency

NOVEMBER 23, 2021

It’s hard to believe that in the blink of an eye, we are already staring at 2022. At Konnect, we’ve grown accustomed to the fourth quarter craze and are well underway with 2022 planning for our clients. Read on for the trends we believe will be impactful for 2022. Nothing seems to ring more true than how quickly 2021 flew by!

Trends 119

Trends Publicity Communications Marketing 119

Agility PR Solutions

NOVEMBER 20, 2022

New research from internet tech firm Cisco highlights the critical need for further data-use transparency from brands and businesses as consumers say their top priority is for organizations to be more straightforward on how they use their personal data. appeared first on Agility PR Solutions.

Data 86

Data Consumer Company Privacy 86

Agility PR Solutions

OCTOBER 24, 2022

Even as DEI became a front-seat priority for brands and businesses in 2022, broadcast media has seen a 10-percentage-point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021.

Consumer 94

Consumer Marketing Media Advertising 94

Agility PR Solutions

SEPTEMBER 19, 2022

New research from loyalty and engagement research consultancy Brand Keys reveals a significant sorting-out of brands by consumers when it comes to loyalty in the post-pandemic marketplace. A significant re-distribution of brand loyalty was identified in the firm’s 14th annual Brand Loyalty Leaders survey.

Consumer 78

Consumer Survey Brand Branding 78

Agility PR Solutions

OCTOBER 24, 2022

The post Apps & social platforms not clicking in brand intimacy—which brands lead? The post Apps & social platforms not clicking in brand intimacy—which brands lead? appeared first on Agility PR Solutions.

Brand 78

Brand Branding Study Groups 78

Agility PR Solutions

JUNE 27, 2022

With consumers seeking respite following two unprecedented years of a global pandemic, the media & entertainment industry topped the Brand Intimacy 2022 Study, the largest study of brands based on emotions from marketing intimacy agency MBLM, now in its 12th year. appeared first on Agility PR Solutions.

Industry 86

Industry Report Brand Branding 86

Agility PR Solutions

JUNE 25, 2023

identifying as non-binary, it is more important than ever for fashion brands to embrace gender inclusivity. In fact, the future of fashion is genderless, according to a report that 36 percent of consumers purchased clothing outside of their gender identity in 2022. million people in the U.S.

Fashion 86

Fashion Brand Branding Consumer 86

5W PR

JANUARY 6, 2023

At 5WPR , we partner with brands – both established and emerging, corporations, global interests, national organizations, consumer companies, start-ups, unicorn technology companies, high-profile individuals, regional businesses, and others, to help them define and achieve their strategic PR goals. Work with us now!

B2B 88

B2B Company Corporate Measurement 88

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. What questions does the reporter have for your brand? We all saw the headlines from Las Vegas.

Conference 62

Conference Trade Shows Brand Branding 62