Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Media relations is still difficult, political and social issues continue to add complexity to public communication and communicators are facing a plethora of priorities. social media, content, etc.). 24% said scope creep.

Communications 169

Communications Survey Education Leadership 169

Reputation Us

OCTOBER 27, 2020

The work will include: An audit of the nonprofit’s current reputation internally (e.g., public, political, media, social media). An actionable 2021 reputation management plan. The post Apply for the 2021 Nonprofit Reputation Program (Free for NAO members) appeared first on ReputationUs. Click here to apply!

Nonprofit 148

Nonprofit Reputation Crisis Management Crisis 148

Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Date: Thursday, July 15, 2021.

How To 370

How To Internal International Employee 370

PRSay

OCTOBER 13, 2021

11 titled “Building Trust in a Distrustful Age” during PRSA’s ICON 2021. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Philip Morris International has learned from faith traditions and institutions, Sherinian said.

Communications 148

Communications Pharmaceuticals Corporate Film 148

NewsWhip

DECEMBER 7, 2021

In 2021, public interest in Spotify Wrapped more than doubled compared to 2020, which was otherwise a record year. This eye-popping moment shows how the Wrapped feature has become even more successful, but it’s additionally notable because we’ve seen less engagement to most events overall in 2021. What’s different this year?

Instagram 78

Instagram Internal International Social Media 78

5W PR

NOVEMBER 9, 2020

That said, looking at where the PR space is headed will provide insight into how a career in PR will look like in 2021. Without a doubt, technology will shape PR careers in 2021. Being “old school” in the PR space won’t cut it in 2021. Going into 2021, public relations professionals will need to hone their people skills.

Publicity 88

Publicity Technology Industry Social Media 88

Solo PR Pro

DECEMBER 17, 2021

2021 Solo PR Pro Premium member accomplishments. Several of our members chimed in to share what they are most proud of achieving in their business in 2021. It was featured on CNET, among other media outlets, as one of the top 22 films to stream on Amazon Prime. Want to join this inspiring network of Solo PR pros in 2022?

Banking 96

Banking Film Transportation Financial 96

Reputation Us

JUNE 28, 2021

In late 2020, Equine Outreach—a horse rescue and sanctuary nonprofit in Bend—was selected as the 2021 Nonprofit Reputation Program recipient. An assessment of the nonprofit’s current reputation internally (e.g., public, political, media, social media). An actionable 2021 reputation enhancement plan.

Nonprofit 78

Nonprofit Reputation Crisis Management Training 78

Prohibition

DECEMBER 22, 2021

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. — Melissa Fulcher (@mkfulcher) June 28, 2021. Hats off to Aldi’s social media team! Caterpillar Gate .

Crisis 62

Crisis Instagram Social Media Facebook 62

Critical Mention

JULY 13, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube.

Instagram 156

Instagram Industry Media Analytics 156

PRSay

OCTOBER 22, 2021

20 workshop, “Inside Delta’s First-Class Response to the Pandemic,” the last session ICON 2021. Internal messages repurposed for news media. Videos that the company created about its enhanced cleaning practices led to media coverage as Delta shared that content outside the company, Banstetter said.

Crisis 78

Crisis Airlines Travel Internal 78

NewsWhip

JANUARY 11, 2022

We looked at how these two stories were covered by the media and how they rivaled each other in terms of public engagement. The bonus scheme did, however, generate far more media coverage, with 866 articles published during this time period compared to the 176 articles published about the walkout. In total, the walkout earned 128.4k

Policies 78

Policies Internal International Employee 78

Solo PR Pro

JANUARY 11, 2021

5 solo PR pros share their predictions for the PR industry in 2021. Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences. Here's to an illuminated 2021 and the future of our industry.

Industry 79

Industry Print Ethics Internal 79

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

PR in High Definition

JANUARY 26, 2021

In 2021, we will now need to prepare for the ‘next normal’. To hopefully help answer these questions, here are our insights into the five key elements for a comms and marketing B-R-A-I-N in 2021. 2021 will be the year of the ‘work-around’, finding ways to conduct activities differently ? So, what does that mean?

Reputation 90

Reputation Creativity Employee Resources 90

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Owned Media & Content Strategy. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

Critical Mention

FEBRUARY 23, 2021

NEW YORK — Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2021. . He has also been an integral part of every other major release in recent years. . “I

Analytics 78

Analytics Technology Instagram Leadership 78

PRSay

JULY 14, 2021

This fall, PRSA presents ICON 2021 in person and online. Alcindor, who’s also an NBC News and MSNBC contributor, will deliver an in-person keynote address at ICON 2021 in Orlando, Fla. In early June, Naomi Osaka withdrew from the French Open after its organizers threatened to expel her for not honoring media commitments.

Conference 148

Conference Public Affairs Report Television 148

Stephen Waddington

JANUARY 12, 2022

It’s a must read for anyone working in the media. In many parts of the world audiences have fallen during 2021 because of these factors. Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. 2022 is set to be a year of consolidation for the news industry.

Report 122

Report Media Journalism Privacy 122

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Case Study 59

Case Study Study Video How To 59

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals.

Media Relations 173

Media Relations Media Pitching Survey 173

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). ” Read more: The 2021 Creativity in PR Study by Provoke Media and Now Go Create. Read more: Propel Media Barometer for Q2 2021 by Propel.

Creativity 96

Creativity Study Ethics Publicity 96

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Media moves on Twitter.

Agency 310

Agency B2B B2C Pitching 310

The Hoffman Agency

JANUARY 26, 2022

Starting as a full-time intern with Hoffman is like eating Pad Thai at a spice level four. I learned what media lists and scans were, the differences between in-house and agency work, and the history of PR all while transitioning to remote learning due to the COVID-19 pandemic at the end of my junior year.

Internal 36

Internal International Chemicals Fashion 36

Stephen Waddington

AUGUST 13, 2019

A new report AI: Ethics into Practice (opens as a PDF) published by the CBI shows that AI will impact almost all sectors of the economy by 2021. In the public relations sector AI is transforming media and workflow. It’s already happening in many sectors from analysing millions of legal documents to detecting financial fraud.

Internal 84

Internal International Ethics Communications 84

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 51% are neutral about trust in trust media.

Government 143

Government Survey Ethics Media 143

wiredPRworks

MAY 13, 2022

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

Social Media 52

Social Media Corporate Communications Media 52

Medianet Australia

APRIL 15, 2024

From a background in short fiction and screenwriting, Eliza was selected to participate in Melbourne International Film Festival's (MIFF) Critics Campus program in 2018, finding freelance review work and co-founding the film writing website Rough Cut. Since 2021 she has acted as Assistant Editor at Flicks.com.au.

Film 52

Film Interviews Writing Internal 52

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Owned media is the top area of emphasis. It’s hard to predict.”

Survey 137

Survey Communications Measurement Internal 137

Stephen Waddington

SEPTEMBER 7, 2021

The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team. The study was conducted from November 2019 to March 2021. It finds that the size, investment, and scope of a team is highly situational.

Corporate 135

Corporate Communications Public Affairs Resources 135

Stern + Associates

NOVEMBER 13, 2023

Compounded by a 24/7 news cycle dominated by social media platforms (where nuance simply doesn’t exist and the demand to take a stand is instantaneous), political and social issues have grown even more front-and-center when it comes to executive communications. But this prediction, to paraphrase Mark Twain, has been greatly exaggerated.

Trends 119

Trends Communications Conference Leadership 119

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. The market for roles is booming as we learn to live with COVID-19.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021.

Ethics 178

Ethics Publicity Enterprise Groups 178

Reputation Us

NOVEMBER 7, 2023

percent of all M&A deals announced during 2021 involved a leak. Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Keeping internal and external stakeholders informed and assured is crucial for protecting your reputation.

Reputation 78

Reputation Real Estate Internal International 78

Onclusive

JANUARY 7, 2021

To kick off 2021, Onclusive is looking at the communications function through the executive lens while keeping the communications pro’s perspective in mind, and bringing it all together in our upcoming webinar, The Executive’s Guide to Building and Leading an Impactful Communications Department.

Communications 248

Communications Corporate Reputation Employee 248