PR in High Definition

DECEMBER 17, 2020

With vaccines preparing to be rolled out, 2021 is already starting to look more hopeful and ‘normality’ may actually start to return. Angel’s piece from April discussed this conundrum and how we can navigate a meaningful message in a troubling time. Europe: How to get multi-country comms right. Comic relief: An ode to humour.

Reputation 133

Reputation Creativity Crisis Employee 133

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!]. OVER TO YOU.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Source: Ragan Communications, Communications Benchmark Report 2021. What is a business case?

Resources 195

Resources Technology Data Tools 195

The Hoffman Agency

MARCH 4, 2021

By Christian Demaude, Intern. Hey there all, I’m Chris one of the new interns at Hoffman. Having just completed my first month with the Agency I feel fairly equipped to say the following: 2021 is weird. A hot take, to be sure. So far working from home has been pretty good, all things considered.

Internal 63

Internal International Storytelling Agency 63

Landis PR

MAY 9, 2022

Assess and Prepare Internal and External Communications: The crisis impacts internal audiences, e.g., employees, and external audiences, e.g., consumers and the press, differently. Note: any communications distributed internally have the potential to be leaked to the press – even with NDAs. The post Crisis?

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

PRSay

AUGUST 30, 2022

In December 2021, Vishal Garg, CEO of Better.com, an online mortgage lender, called 900 of his employees together on a Zoom call. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming.

Employee 88

Employee Real Estate Video Internal 88

Sword and the Script

JANUARY 5, 2021

Welcome to 2021! As I write this piece, it’s currently trading at about $6.50 Social Chorus offers ideas for managing a hybrid workforce – for internal communicators – highlighting accessibility to a “digital workspace” from anywhere. Michelle Garrett rounds up digital marketing advice for 2021. * * *.

Pitching 154

Pitching YouTube Community Company 154

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. As I write this post, the current asking price on OpenSea is $36,099.60. Cision releases internal DE&I report. Cision releases internal DE&I report. See it here.”.

Software 85

Software Pitching Internal International 85

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Can We Trust Generative AI?

Technology 96

Technology Ethics Tools Creativity 96

Sword and the Script

JULY 6, 2021

In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. The service will no longer be available as of August 1st 2021 [sic].” It’s made me realize I’m trying to do too much and so I’m probably going to pair some of the extra things I do back. Paywall problems.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

APRIL 11, 2023

Most executives from the PR tech space don’t see it replacing PR pros and I don’t either, but you might be replaced by someone who learns how to use it to get things done faster. While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. There are some risks too.

Software 78

Software Company Pitching Training 78

Sword and the Script

FEBRUARY 16, 2021

That’s according to the 2021 Trust Barometer by Edelman (opens in PDF). I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. Write with journalistic ideals. Similarly, 72% of U.S.

Government 145

Government Survey Ethics Media 145

Sword and the Script

FEBRUARY 2, 2022

It raised $140 million in cash from an IPO in 2021. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO.

SEO 142

SEO Content Marketing Marketing Software 142

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. In this post, I’ll show you exactly how. Guest blogging is when you write a unique article to be published on an external website. I’ll be blunt: they are never good. I’ve cited it as a useful link building strategy as well.

Blogging 62

Blogging Google SEO Writing 62

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Her podcast, Growing Social Now, launched in 2021. Facebook [link]. Twitter [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Maxim Behar

JANUARY 3, 2021

Just one simple word repeated many times dominates my all biography – work, work, work… I am an international PR expert, Harvard Kennedy school Graduated, but also have a diploma from Universities in Prague, Yokohama, Seattle, London, and Berlin. How many books have you written so far? I do not know. I do not know.

Local 52

Local Writing Social Media Interviews 52

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” How could such a busy person find time to meet so many people? Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book.

Small Business 52

Small Business Social Media Radio Media 52

PRSay

MARCH 23, 2021

Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot That was probably one of the greatest challenges — at least for me in my career — on how to deal with that.

Crisis 88

Crisis Employee Trade Shows Local 88

Victorious PR

JULY 11, 2022

Quickly, the business gets a bad reputation, whether because the government is on their case or their employees and customers write bad reviews. Here is the key: Good PR manages your business’ reputation based on what said business and internal leadership team already stands for.

Real Estate 52

Real Estate Reputation Company Employee 52

NewsWhip

JUNE 10, 2021

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Now from there, the question is, how’s that risk perceived? Watch webinar.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. marketers will spend $120 Billion on digital marketing by 2021. Here’s how to make the switch to Disqus. 1) Marketing Audibles for Audio Search. So, what exactly is a visual search ad?

Tools 60

Tools Pinterest Marketing Media 60

Maxim Behar

NOVEMBER 23, 2020

Online media is also the reason why the newspapers in their print life are slowly leaving, but not because the journalism in them is bad, not because journalists cannot write, but simply if they have to appear in these large circulations, a newspaper will cost at least 20 roars and only units will be able to afford it.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Once you understand they need: Quotes from experts. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 1, 2022

It finished the full year 2021 with $403 million in sales and was cash-flow positive. One number I like to look at is what the company spent on R&D, because that’s how PR people wind up with better products. million on R&D in 2021, which works out to about 10% of revenue. HubSpot spent 18% of revenue in 2021 on R&D.

Software 129

Software Case Study Advertising Advertising 129

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Internal comms takes center comms stage in hybrid work.

Marketing 198

Marketing Content Marketing Data Social Media 198

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Or it can come from internal data. Sometimes your industry might be such a niche that it doesn’t have links even though others are writing about the topic. You’re looking for keywords with five qualities: Relevancy.

Survey 91

Survey How To Reddit Pitching 91

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7%

B2B 124

B2B Marketing Survey Software 124

Doctor Spin

DECEMBER 4, 2023

Source: The International Encyclopedia of Political Communication 1 Altheide, D. The International Encyclopedia of Political Communication, 1–6. Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T. Writing Technologies eJournal. 2021, May 15). Social Media Algorithms and How They Rule Our Lives.

Social Media 52

Social Media Media eBook Technology 52

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. began trading on the Toronto Stock Exchange under the ticker symbol QFOR with an initial public offering (IPO) on October 25, 2021.

Software 93

Software Banking Technology Data 93

Landis PR

SEPTEMBER 27, 2021

Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. About 15 years ago, we joined the international Public Relations Global Network. . I’ll continue to write for Forbes and the San Francisco Business Times.

Agency 105

Agency Travel SEO Nonprofit 105

Buzzstream

NOVEMBER 10, 2020

Like most successful press releases, this guide intends to be a clear and concise guide to showing you exactly how to craft a pitch. For example, sourcing quotes or statistics on how environmentally-friendly a country is, in terms of carbon emissions, from an electric car manufacturer based in that country is likely to be biased.

Pitching 164

Pitching Writing Digital PR How To 164

The Hoffman Agency

MARCH 25, 2022

By Aliza Bolliger, Intern. Sometimes, I would come up with a random profession or ramble on about how I am trying out my choices at community college. Aside from that, I am excited to hone my writing skills, learn more about media relations and truly understand what it means to work in a tech-focused agency.

Industry 36

Industry Agency Storytelling Community 36

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Sword and the Script

AUGUST 3, 2021

Because intelligence to me is know the disposition, composition, strength and morale of a high-value target, like an international terrorist. Cison has not named a replacement at the time of this writing. It added that with now has 800 end-users and reached “the $1 million annual run rate in April of 2021.”. Content picks.

Software 85

Software Case Study Pitching Technology 85