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Domain Authority, Trust, and Thought Leadership

The Proactive Report

The 2021 Edelman Trust Barometer showed a marked downtrend in trust and revealed that people don’t know where or who to turn to for reliable information. Figure out a content strategy that will build trust and thought leadership. Build a community online and nurture that group with relevant content that builds trust and loyalty.

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ICON 2021 Recap: Drew Herdener on the Evolution of Amazon’s Comms Team

PRSay

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In 4 — the first day of ICON 2021. “It Leadership at Amazon is very truth-seeking, always looking to get to the root of what’s going on,” he said. “We

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Leadership opportunity for public relations on climate issues but must get its own house in order

Stephen Waddington

The research project by the PRCA Climate Misinformation Strategy Group reports that almost all respondents (96%) are advising their clients and colleagues on the climate crisis. A paper published in the Climate Change journal in November 2021 reported on the role of public relations agencies in climate change politics.

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. If your marketing strategy did not pivot in 2020 you might have a tough road ahead in 2021.”.

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ICON 2021 Recap: Netflix’s Colin Parajon on Being Human

PRSay

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Make your own path, and stay human.”. Be the bridge to other teams — help make connections and be that person for other people.”

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Leadership Through Influence: Takeaways from Zoe Chance

Stern + Associates

Last month, Stern Strategy Group employees were fortunate to participate in an in-house workshop led by Zoe Chance , Yale School of Management professor and client of Stern Speaking & Advisory, who specializes in persuasion and decision-making. She explained that our responses to influence might be tied to our experiences with rejection.

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ICON 2021 Recap: Communications Executives on Building and Protecting Trust

PRSay

11 titled “Building Trust in a Distrustful Age” during PRSA’s ICON 2021. They’ve taught us that, when there’s a crisis, we have to be covenantal — not transactional,” to have agreements with different groups of people within civil society. It requires a lot of ongoing work that involves introspection” and activity.