Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 2) Blogging benchmarks. 1) Content marketing benchmarks.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. PR is a social science. Here are the headlines.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 1, 2022

Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites.

Survey 132

Survey Communications Measurement Internal 132

Practical Law Construction

AUGUST 12, 2020

The Corporate Insolvency and Governance Act 2020 (CIGA 2020) came into force on 26 June 2020 after a fast-tracked consultation process. This blog post focuses on the CIGA 2020’s permanent provisions intended to protect the supplies of goods and services. The CIGA 2020 – what does it do?

Construction 52

Construction Exercises Measurement Financial 52

Sword and the Script

JANUARY 9, 2024

This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. In 2020, the company quietly went IPO raising $400 million. In remembrance.

Brand 151

Brand Branding Reddit Pitching 151

Sword and the Script

JUNE 30, 2021

Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Blog: What is PR?

Survey 122

Survey Communications Ethics Measurement 122

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Spend Survey by Gartner. Budgets fell modestly this year from 11.2%

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” What is the JOTW? Ned’s JOTW stands for Job of the Week.

Training 96

Training Trends Media Survey 96

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

Survey 140

Survey Measurement System Education 140

Sword and the Script

DECEMBER 5, 2023

It took years of blood, sweat and corporate treasure to bring these plans to fruition…and they clearly didn’t come close to hitting ROI objectives. It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. Startup Handraise raises $6.3 million in seed funding. More gen AI.

Software 133

Software Reddit Technology B2B 133

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> times Klear’s revenue in 2020. Muck Rack announced new dashboards that centralized reporting for PR measurement. PR tech mentions.

Tools 101

Tools Survey Pitching Analytics 101

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. 57% are neutral about trust in NGOs.

Government 139

Government Survey Ethics Media 139

Sword and the Script

DECEMBER 19, 2023

Sometimes I write a complete blog post on a report – and other times it’s just a blub. Corporate communications teams emphasized “repurchase” “According to Cision data shared with Fast Company , ‘repurchase’ is among the most common keywords in this season’s earnings releases.

B2B 108

B2B Survey Pitching Software 108

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 90

Software Pitching Measurement Enterprise 90

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. This was up from 50% in 2020.”. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

FEBRUARY 15, 2020

That’s according to the State of Branding Report 2020 by Bynder. 43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. 11% said emerging channels.

Study 78

Study Marketing Brand Branding 78

Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Measure. . ROI/KPI/LMNOP… whatever acronym you use, use that measurement method often. Here we are almost two years later.

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Did you know? Check out our services.]. Identifying backlinks.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JUNE 3, 2020

1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. As president, she’ll lead the company’s operations and corporate strategy.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

5W PR

DECEMBER 18, 2018

We sat down with Robert Ford, Senior Vice President of Corporate, to discuss why companies continue to struggle with crisis communications, and how they can keys to better prepare companies for it. There will be no shortage of wedge issues drawn along party lines in the lead–up to the 2020 election.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Communications Conversations

DECEMBER 4, 2020

Since it’s 2020 and everything sucks, allow me to take you back to 2015. Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. People were spending more time there than on corporate blogs. Corporate blogging was on the way out, it seemed.

Corporate 139

Corporate Blogging Banking Measurement 139

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Bianchi Biz Blog

SEPTEMBER 16, 2021

Another common term you often hear in conjunction with ESG is CSR (corporate social responsibility) , but what’s the difference between the two? On the other hand, ESG focuses more on the quantitative results, as an ESG approach makes a business’ efforts measurable. Types of ESG Reports.

Report 68

Report Automotive Financial Government 68

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. This includes blogs, discussions and other formats. In addition, Notified told me they expect to add a traditional media database as another option sometime in early 2020.

Software 117

Software Tools Publicity System 117

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. e) Championing a customer-centric corporate culture. Median salaries across corporate, agency and non-profit positions break down as follows: Corporate: $132,000 Agency $88,000 Non-profit: $78,300.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. But content also includes your press releases, corporate communications and annual report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 190

Marketing Content Marketing Data Social Media 190

Bianchi Biz Blog

AUGUST 5, 2021

As mentioned in our recent Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers blog, ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. SASB (Sustainability Accounting Standards Board): 15%.

Automotive 95

Automotive Report Mobile Technology 95

Sword and the Script

DECEMBER 28, 2022

billion in 2020. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. PR measurement. PR measurement. PR measurement. to approximately $5.5

B2B 118

B2B Marketing Survey Software 118

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

OCTOBER 6, 2020

And suddenly we’re in Q4 of 2020. Let’s just hope 2020 ends on December 31 st. The story being monitored could be yours – or someone else’s – the company said in a separate blog post : “The alert operates within a set of search terms defined by you and your analyst, depending on the topic of interest. billion.

Software 178

Software SEO Company Tools 178

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Intrado was formerly known as West Corporation. Lastly, we announced that Agility, our AI-driven SaaS industry platform for corporate communications professionals had been named Momentum leader in the $4.5 billion PR software market.

Software 94

Software Banking Technology Data 94

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. Here’s what that looks like graphically: In-person events were largely derailed by the pandemic in 2020.

B2B 114

B2B Consumer Marketing Survey 114

Sword and the Script

NOVEMBER 7, 2023

A blog post published online said its platform will “generate a tailored list of recommended journalists wherever you’re adding contacts. As I noted in a product briefing back in 2020, the product workflow is designed to begin list building with searches for recent coverage on a topic. PR measurement.

Employee 137

Employee Software Survey Tools 137