Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Learn more: Lobbying Internal Communications (IC) “Strengthening internal communication through various methods, including face-to-face communication, can improve employee engagement and build trust between management and employees.” Driving Employee Engagement.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR in High Definition

JULY 21, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. How has eBay responded so far?

Reputation 77

Reputation Employee Film Internal 77

PR in High Definition

JULY 31, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. How has eBay responded so far?

Reputation 62

Reputation Employee Film Internal 62

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know?

Company 151

Company Tools Technology Software 151

5W PR

FEBRUARY 8, 2021

A 2019 J.D. Not only should the strategy embody customer service but also a focus on a well-rounded one, including the brand, its products, both internal and external processes, procedures, policies, distribution and fulfilment. When complete, it’s also important that everyone within the company be made aware of this as well.

Customer Service 88

Customer Service Policies Analysis Training 88

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Cision releases internal DE&I report.

Software 86

Software Pitching Internal International 86

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 30, 2019

Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. Learn more: press release , blog post. 2) SocialChorus adds new employee comms products. Learn more: press release , blog post.

Industry 87

Industry Media Technology Employee 87

Sword and the Script

MAY 4, 2021

This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post. TVEyes launched podcast monitoring in the fall of 2019 , quickly became a white label partner to Meltwater, Burrelles, Cision and Muck Rack, and today monitors 25,000 podcasts.

Tools 101

Tools Survey Pitching Analytics 101

PR 20/20

SEPTEMBER 29, 2020

Early posts on Marketing AI Institute’s blog. Content creation : Blogging and gated content were built on HubSpot. Workflows : Internal and external workflows were used to run all marketing campaigns. The Results: From a Pilot Blog to a Global Media Brand. The Solution: Content Strategy That Drives Growth.

Case Study 92

Case Study Study Brand Branding 92

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. ” ​ Subscribe to Mindful Matters blog. The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

OCTOBER 5, 2021

Now it’s announcing this: SocialChorus and Dynamic Signal have combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications. In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. Content picks.

Software 156

Software Tools Print Technology 156

Contently - Strategy

SEPTEMBER 10, 2020

” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. In the early days, it was just blog posts and whitepapers. One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally.

Brand 118

Brand Branding Marketing Facebook 118

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

JULY 19, 2018

I was the lowest-ranking employee in Toro’s history to stand before the Board and make strategic recommendations, and this had less to do with how awesome I am – it was mostly attributed to being in the right place at the right time. And what should brands have their eyes on as we head into 2019? What’s a fax machine?

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Resources: newsroom , company blog , Bulldog Reporter , news search. Resources: newsroom , company blog , news search. Resources: company blog , Beyond Bylines , newsroom , news search.

Technology 94

Technology Software Resources Pitching 94

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Happy employees are the ultimate growth driver.

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. By Frank Strong, Founder & President of Sword and the Script Media.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. 2) SocialChorus has new integrations to Microsoft for internal comms.

Pitching 78

Pitching Instagram Survey Data 78

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Here’s just a few ways: Website content : This encapsulates a lot – resources such as blogs, customer case studies and testimonials, and the quality of the copy across a company’s site. The media landscape has been changing for many years.

Reputation 62

Reputation Media SEO Case Study 62

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% That’s up from 17 interactions in 2019. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. billion in 2021 .

B2B 118

B2B Marketing Survey Software 118

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. In addition to external communications, Kristen also oversees internal communications with People Incorporated’s 700+ employees at several locations in the Twin Cities metro area.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. Then set them on the path for promotion just as you would any White employee with great potential. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Full report: 2019 Global State of the Media Report by Cision (reg. Full report: The Influencer Report 2019 by PR News and Meltwater (15-field reg. How Long Should a Blog Post be in 2019? So, what’s PR to do about it?

Survey 93

Survey Journalism Study Pitching 93

Sword and the Script

AUGUST 6, 2019

It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away! In January 2019 Cision acquired two more companies – TrendKite and Falcon.io. Cision (NYSE: CISN ) will release its Q2 earnings on August 8, 2019. Earnings and Acquisition Execution.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

JANUARY 22, 2019

He’s my guest on the first Off Script Q&A of 2019. This approach involves all parts of the organization, but by moving towards a more agile approach as a company, there are benefits both externally (more loyal repeat customers) and internally (more employees are aligned towards a common goal). 1) Why did you write your book?

Brand 79

Brand Branding Banking Consumer 79

Sword and the Script

JULY 23, 2019

That’s according to Drew Hawkins a marketing manager for North Highland, a consulting firm with about 2,000 employees , according to LinkedIn. How do we best serve our internal clients (consultants and business development) in a way that is sustainable but also maximizes impact. 40: Brianna Carroll Boyle.

Marketing 66

Marketing System Groups Analytics 66

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

Mindful Marketing

MAY 3, 2020

Natty’s Worldwide Commencement is one piece of evidence that supports the college-targeting claim , but there’s more, such as an Anheuser-Busch promotion offering free beer to anyone turning 21, and a YouTube-based campaign to find a summer intern. ” ​ Subscribe to Mindful Matters blog. Of them, approximately 4.27

Education 66

Education Sports Consumer Facebook 66

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. Data for this report was compiled in November 2019. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

OCTOBER 1, 2019

In a blog post, the company says its made some improvements to how it determines sentiment that has resulted in “55-65% less sentiment overwrites globally.”. Prezly published a blog post about new features to enable 1:1 pitching: “You no longer have to leave your Contacts List to send a pitch. 8) Picks from the PR tech vendor blogs.

Pitching 61

Pitching Analysis Report Video 61