5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Transparency Post GDPR.

Advertising 89

Advertising Advertising B2B Creativity 89

Stephen Waddington

AUGUST 20, 2018

The Ofcom Communications Market Report 2018 tells the story of changing media consumption and behaviours in the UK. 1 Internet uptake driven by mobile: connected consumer While take-up of fixed broadband has plateaued at 80%, accessing the internet on a mobile phone continues to grow from 66% in 2017 to 72% in 2018. . #1

Report 60

Report Radio Media Mobile 60

Solo PR Pro

JUNE 12, 2018

The revelations about Cambridge Analytica come at a time when organizations have made privacy changes to comply with the EU General Data Protection Regulation (GDPR), that reshapes privacy laws across Europe (and has an impact around the globe). How do you deal with “the privacy paradox” as Mary Meeker describes it?

Privacy 40

Privacy Data Ethics Policies 40

5W PR

FEBRUARY 11, 2019

Even if you’ve been in the business for years or if you just entered the marketing world, each year comes with new and fresh challenges to overcome and learn from. Here are some of the major challenges that marketers had to deal with in 2018: The role of influencers. In 2018, marketing professionals had to work with influencers.

Marketing 68

Marketing Policies Privacy Education 68

Deirdre Breakenridge

JUNE 27, 2018

The Biggest Changes for Marketers in a New Era of Global. As the face of the company, marketers see their roles changing to fit this new environment. Building a successful marketing campaign is now synonymous with adopting a leadership role that motivates people. Tips for Taking Action. study conducted by SYZYGY.

Marketing 164

Marketing Ethics Local Technology 164

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Google, too, faces data privacy challenges, as well as periodic revolts by its own workforce. Take data privacy, for example. The privacy implications are clear, but no one’s really pressing the case.

Privacy 165

Privacy Retail Government Google 165

PRSay

AUGUST 17, 2023

With Morningstar analysts already predicting that Threads advertising revenue could range between $2-3 billion annually, marketers are unlikely to have to wait long for paid options. While this may limit immediate marketing capabilities, it also creates a significant PR opportunity. e mre akkoyun ] The post Should You Join Threads?

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! GDPR brings a host of challenges for businesses – particularly for marketing folk.

Privacy 82

Privacy Brand Branding YouTube 82

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Formerly of WSJ and Business Insider, Lara is a senior correspondent covering marketing at Digiday. Today, he reports for WSJ’s CMO Today, with a focus on the ways that tech platforms, digital video and ad tech are changing the business of marketing. Meg Graham is the tech reporter at CNBC covering advertising and marketing.

Twitter 177

Twitter Advertising Advertising Report 177

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. Patient care and privacy needed to be balanced with public health. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington.

Healthcare 131

Healthcare Privacy Print Community 131

Stephen Waddington

JANUARY 12, 2021

Listening to an audience or publics is a critical of element of marketing and public relations practice. People tell pollsters and market researchers what they think they want to hear. It has led to an emerging marketing and PR discipline called search listening. It’s rightly a growing area of significant investment.

Big Data 96

Big Data Google Privacy Data 96

ImPRessions - Crenshaw Communications

MAY 4, 2018

But it’s time to add, update, and amplify for the 2018 season. This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. Study bloggers in communications, marketing and the vertical sectors you’re interested in. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. ’s CEO Aaron Levie has been speaking out on issues of trust in tech and privacy regulations in the last few months, taking a strong point of view in reaction to the reputation struggles of big tech. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

PR in High Definition

SEPTEMBER 25, 2017

We met some brilliant, plain-speaking people, and ran an event with a particular focus on what GDPR means for marketing data. With customers actively opting in to being marketed to means they’re more likely to be engaged with what you send them. Practical steps for marketing professionals. Take ownership.

Marketing 69

Marketing Data Privacy Policies 69

5W PR

MARCH 15, 2021

alone, what isn’t there for marketers to like about Instagram? That data just released this February by Statista only covers up to June 2018 and must be even higher today. Knowing where to mine is invaluable for marketers. These can be hidden by tapping on “menu” and “settings” and then hitting “privacy” and “comments.”.

Instagram 88

Instagram Privacy Agency Facebook 88

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.

Social Media 156

Social Media Trends Media Instagram 156

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018.

Report 81

Report YouTube Privacy Web 81

Stephen Waddington

JANUARY 10, 2019

It includes a review of the news business in 2018 and looks forward to the next 12 months. #1 1 Techlash Platforms will step up their battle against fake news but 2019 will be the year when regulation starts to bite following growing concern about misinformation, privacy and market power.

Report 98

Report Journalism Privacy Enterprise 98

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 96

Social Media Marketing Media Creativity 96

Presspage

MAY 2, 2018

The aspect that got at least a lot of Sales and Marketing people to freak out, because they were afraid that they could not do their job the same way they were doing it before. All aspects mentioned are directly related to Sales and Marketing, but they also affect PR professionals directly.

Privacy 103

Privacy Data System Tools 103

Sword and the Script

APRIL 23, 2019

This leads me to wonder if the answers had been organized into a more traditional marketing framework – awareness, brand building, leads, conversion and loyalty – if the results would have shown greater alignment. Indeed, the best marketing already adopts the more relatable aspects of communications and PR.

Technology 134

Technology Study Communications Survey 134

PR 20/20

NOVEMBER 29, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Now, keep in mind, this study is not specific to marketing, so the Pioneers percentage would be significantly less if only applied to our industry.

Marketing 47

Marketing Technology Training Privacy 47

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.

Social Media 61

Social Media Trends Media Instagram 61

Communications Conversations

MAY 21, 2019

Privacy concerns. billion MAUs for Q4 2018. I do think it makes sense to step back, take a deep breath and look at your holistic approach to social media marketing. What if you spent less time on your Facebook marketing to free up that time to experiment more? A slew of negative PR hits. This is compared to 2.32

Facebook 60

Facebook Brand Branding Privacy 60

PR in High Definition

DECEMBER 17, 2018

There’s never a dull moment in the communications industry, and 2018 has certainly been no slouch. This year, we’ve seen the roll-out of GDPR, 1.9bn people tuning in to watch Harry and Meghan getting married, Apple achieving a market cap of $1tn, as well as the UK gradually limping towards Brexit.

Trends 48

Trends Privacy Ethics Government 48

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too. And how do you get marketers to explore AI and take action?

Case Study 42

Case Study Storytelling Study Engineering 42

Practical Law Construction

APRIL 20, 2022

The government estimates that there will be a need for around 300,000 public charging points (as a minimum) by 2030 (although the Competition and Markets Authority (CMA) report suggests forecasts of between 280,000 – 480,000 public charging points will be required). More charge points are required to meet the 2030 deadline.

Government 52

Government Mobile Data Local 52

Mark My Words

JANUARY 14, 2021

Harry and Meghan, who have fiercely defended Archie’s privacy since his birth in May 2019 and filed a lawsuit this year to fight to protect it, encourage their son to talk into the microphone, with Harry telling him: ‘You can speak into it.’ ’ Meghan also asks: ‘Archie, is it fun? .’

Privacy 60

Privacy Healthcare Instagram Banking 60

Prohibition

AUGUST 21, 2019

Since its introduction in 2016, Facebook Live has become an important marketing tool for brands globally. And the popularity of live video only continues to grow; according to Facebook , two billion people watched a Facebook Live between 2016 and 2018. In fact, in 2017 one in every five videos uploaded to Facebook was a live broadcast.

Facebook 70

Facebook Film Video Mobile 70

Contently - Strategy

APRIL 14, 2021

a search marketing agency. People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve Whether change becomes permanent depends on consumer and market acceptance.”

Privacy 124

Privacy Google Advertising Advertising 124

The Hoffman Agency

MARCH 11, 2019

In a similar fashion, even with the regulation coming into force on May 25 th , 2018, 12 months ago many people were still largely unaware of the potential impact on their businesses, and how they needed to effectively prepare for GDPR. It’s also useful and interesting to read its data privacy notice for journalists and influencers.

Data 28

Data Agency Industry Privacy 28

Contently - Strategy

FEBRUARY 8, 2022

Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it? Marketers shift their stance on targeted ads. In ancient times, such as in the 1990s, the best way to market a product was on television, radio, or highway billboards.

Advertising 138

Advertising Advertising Privacy Apparel 138