Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts.

Publicity 164

Publicity Ethics Data Community 164

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan. How To Plan PR in 2018. Audit the past year.

Exercises 136

Exercises Comparison Internal International 136

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. marketers so much, but in today’s digital environment, everyone is impacted. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

The Resolution Blog

DECEMBER 13, 2017

Steph is an independent freelance measurement consultant and she has been using excel for data analysis in PR for years. Make 2018 your year for powerful ‘key performance indicators’ Estimated coverage views are an ideal metric to set as a KPI. Check out Steph Bridgeman’s blog post on analysing PR data in excel. Thank you Steph!

Measurement 120

Measurement Data Analytics Tools 120

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. 2018 Content Calendar + Template (Why You Need One And How to Use it).

Communications 225

Communications Marketing Radio Airlines 225

PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – In 2018 it will become even more about the customer experience. 6) Finding a content marketing niche.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Shift Communications

JANUARY 10, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed. Influencer marketing shows no sign of diminishment despite questionable ROI.

Social Media 111

Social Media Trends Video Media 111

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. The 2018 PR Mega-Trends. Part 4: Search Marketing. Influencer Marketing Train Keeps Picking Up Speed. Influencer marketing shows no sign of diminishment despite questionable ROI. Vice President, Marketing Technology.

Trends 161

Trends Publicity SEO Advertising 161

Critical Mention

JANUARY 3, 2018

Have you given much thought to how you’ll improve your work life in 2018? Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Measuring your efforts helps you show your client or boss that what you’re doing impacts the bottom line.

Measurement 119

Measurement Content Marketing Writing Infographics 119

The Proactive Report

MARCH 27, 2018

Just this last week there were several articles in the news about the value of measurement and analytics. These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. Deliver measurement and reporting of results and optimization plans and communicate this to a cross-functional team.

Analytics 100

Analytics Measurement B2C Construction 100

The Proactive Report

FEBRUARY 6, 2018

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume.

Analytics 100

Analytics Measurement Social Media Report 100

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018.

Ethics 47

Ethics Measurement Reputation Guidelines 47

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. That might describe how PR pros feel about analytics and measurement too. So now would be a good time to upgrade your skills in this area. Register now.

Measurement 113

Measurement Analytics Mobile Enterprise 113

The Proactive Report

APRIL 13, 2018

The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them. Measuring awareness. Measuring interest. Measuring conversion. Measuring advocacy.

Measurement 138

Measurement Analytics Google Social Media 138

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Date: March 21, 2018.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

Shift Communications

DECEMBER 21, 2018

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. While the ultimate goal of marketing is to transform members of said audience into a more deeply interested group – one willing to engage and potentially do business with us. Senior Marketing Strategist.

Analytics 74

Analytics Google Measurement Data 74

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

The Proactive Report

APRIL 12, 2018

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018. Measuring Earned Media. 32 percent – generating earned media/clips.

Measurement 100

Measurement Analytics Google Social Media 100

PRSay

DECEMBER 19, 2018

In evaluating the topics that mattered most to PRSA members in 2018, here’s what caught our eye: Public apologies. “Bad apologies make news of their own and can impose measurable costs on companies,” wrote Paul Oestreicher, Ph.D., Stories about public apologies ranked consistently among the most-clicked-on this year.

Trends 111

Trends Crisis Corporate Leadership 111

Agility PR Solutions

MAY 15, 2019

Marketers should not be designing their personalization strategies as a series of one-off tactics, but rather as part of a cohesive experience that enhances each individual’s journey. Throughout Q4 2018, Monetate […]. Throughout Q4 2018, Monetate […]. Consumers are harder to engage with today than ever before.

Measurement 73

Measurement Consumer Strategy Marketing 73

The Proactive Report

DECEMBER 4, 2018

We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. Follow me on Twitter.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Transparency Post GDPR.

Advertising 89

Advertising Advertising B2B Creativity 89

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference.

Tools 136

Tools Publicity Measurement SEO 136

Stephen Waddington

FEBRUARY 4, 2019

The current growth is fuelled by mobile devices, interest in audio content and a boom in audio marketing. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. million in 2018. Data for the US market is comparable. million in 2013 to 5.9

Measurement 90

Measurement Analytics Comparison Data 90

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. The keys to creating such power-filled moments in 2018 will be authenticity and action. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

PRSay

APRIL 4, 2018

A master’s degree tells prospective employers (and yourself) you have critical thinking skills; you understand the theories, principles and concepts that guide your field of endeavor; and you can face a problem, which includes picking among several “tools” available to you, implementing a solution and measuring its results.

Ethics 121

Ethics Study Measurement Government 121

PRSay

DECEMBER 15, 2017

If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Emphasize projects where you had a measurable impact on your organization. Do you feel stuck in your current job? Update your LinkedIn profile and résumé. Make sure it’s two pages or less. Network outside your company.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! measurePR April 2018.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Marketing efforts are being automated, increasing the volume of messages and content being pushed out.

Survey 74

Survey Industry Communications Corporate 74

PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Survey 67

Survey Measurement Communications Advertising 67