Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. People thought something was wrong with me.

Radio 167

Radio Journalism Interviews Energy 167

5W PR

JANUARY 8, 2019

If 2018 taught us anything, it was to toss the template. Opening a new sustainable HQ or lab may warrant a press trip or “field trip” for aspiring young female scientists at local schools. 2018 was the year of scroll-stopping Instagram ads with products that seemed too good to be true. Dissolving barriers between mediums.

Brand 74

Brand Branding Instagram Fashion 74

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. It’s why much of the local and regional media is on its knees. However the Reuters Digital News Report 2018 suggests that we may have reached the bottom.

Social Media 73

Social Media Print Study Advertising 73

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Influencer marketing is messy In 2018, the Advertising Standards Authority (ASA) received 352 complaints about influencers.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. 8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation.

Report 81

Report YouTube Privacy Web 81

ZudePR

MARCH 22, 2018

H: What about the print quality? BUT this is 2018 not 1918. However, I spent most of the time working at my local health club for the sociability. On 9 January 2018, full of trepidation, I opened a new Google Doc and put finger to keyboard for the first time.). #10 E: Why do people look down their noses at it?

Writing 83

Writing Google Blogging Exercises 83

Scott Public Relations

OCTOBER 31, 2018

The 2018 midterm elections are now right around the corner—only five days remain before the polls open on November 6. You can even explore this information for local races where you live. If, for some reason, you didn’t receive a sample ballot in the mail from your local election authority, Ballotpedia can fill the void.

Tools 45

Tools Insurance Insurance Local 45

PR in High Definition

FEBRUARY 18, 2019

The story was hard to miss at the end of 2018. Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. The key way to do so is through reviews.

Engineering 67

Engineering Reputation Social Media SEO 67

Prohibition

MARCH 16, 2020

A post shared by JULIA…OR JULES (@juliadalbert) on Nov 20, 2018 at 4:17pm PST. Her feed sees her eating out at some of the best restaurants the city has to offer, many of which are independent and local. If you needed any encouragement to get out and explore your local area, Jules provides it. View this post on Instagram.

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

A post shared by JULIA…OR JULES (@juliadalbert) on Nov 20, 2018 at 4:17pm PST. Her feed sees her eating out at some of the best restaurants the city has to offer, many of which are independent and local. If you needed any encouragement to get out and explore your local area, Jules provides it. View this post on Instagram.

Fashion 62

Fashion Instagram Travel Trends 62

Mark My Words

APRIL 26, 2022

To this day, Mason makes sure that he gets every print copy of the local Craven Herald and Pioneer newspaper posted down to his south-east London home, where he now lives with his primary schoolteacher wife and their two sons. . ‘So, where are we in this Brexit process?

Radio 60

Radio Local Meeting Journalism 60

Ethical Voices

FEBRUARY 20, 2023

I learned a lot about public speaking, community organizing, canvas operations, and just really being an agent of change in my local community. It was that experience that made me start Badger PR in September of 2018. The company is making performative actions and not walking the walk. Absolutely.

Ethics 81

Ethics Community Conference System 81

Communications Conversations

JANUARY 11, 2018

And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. So, we know people are spending FAR more time on digital media (and video) than they are on print. Tons of publishers and companies are pouring millions of dollars into producing more video in 2018.

Consumer 104

Consumer Print Reddit Video 104

Sword and the Script

JANUARY 11, 2022

The company provides media monitoring across print, broadcast and social in New Zealand and Australia. It employs 100 local staff and serves about 400 customers. Other standouts include Keyhole, Talkwalker and Brand24, which I reviewed in 2018. The round brings total funding to date to $100 million.

Reputation 85

Reputation Technology Tools Data 85

MaccaPR

MAY 23, 2018

I had the privilege of attending the 2018 PR Bootcamp: Media Relations Conference hosted by New Product Events in New York City, where we heard editors and producers of major consumer-facing publications and television shows reveal how PR professionals should (and should never) approach them with stories. Are you pitching a print publication?

Pitching 82

Pitching Print Journalism Local 82

Mark My Words

FEBRUARY 23, 2018

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. The quintessential story is when PR supremo Harry Reichenbach was hired by an art dealer who had acquired 2000 copies of a print by middling impressionist Paul Chabas. Needless to say, the gallery had to order more prints.

Print 60

Print Viral Film Construction 60

Stephen Waddington

JUNE 19, 2022

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades. Local news has faced an assault on two fronts. Rumours are commonplace.

Local 112

Local Report Newspapers Government 112

Wadds Inc.

JUNE 19, 2022

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades. Local news has faced an assault on two fronts. Rumours are commonplace.

Local 59

Local Report Newspapers Government 59

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020. The network effect and friction are strong. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Flatiron Communications

AUGUST 26, 2018

Civil (@Join_Civil) August 24, 2018. Vanity Fair : $15/year print and digital. What’s more, many of these high quality print/digital news organizations serve as catalysts for coverage and conversation in social media and on national cable and broadcast TV (mobile or otherwise). The Los Angeles Times : $7.96/month

Journalism 38

Journalism Newspapers Media Print 38

PRSay

MAY 5, 2016

But for us, there is no down time between Winter and Summer Olympics, so while we are fully entrenched in Rio right now, we also have our eyes on PyeoungChang 2018 and Tokyo 2020. First, all PR starts local. Granted, there will always be some aspects that have to wait until you are inside the calendar year of the Games.

Sports 60

Sports Pitching Print Local 60