ImPRessions - Crenshaw Communications

JANUARY 22, 2020

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . This resulted in huge success.

Mobile 156

Mobile Local Technology Trends 156

Stephen Waddington

OCTOBER 18, 2018

In 2018 half-life of a news story can be hours and often minutes. It’s an approach rooted in PRs and listening to the local environment. Wellman (27 March, 2018) Moved to publish: Using Trello as an editorial calendar , Trello, Lauren Moon (20 January, 2015) unsplash-logo Lora Ohanessian.

Tools 203

Tools Web Banking Wikipedia 203

Mora Communications

JANUARY 3, 2018

Local print publications have different needs than national print. 2018 PR Campaign Blog | Copyright © Mora Communications Inc. The post How To Successfully Work With Your PR Firm in 2018 appeared first on Mora Communications. Develop stories for the various types of media. For example, TV is a visual medium.

How To 40

How To Newspapers Print Interviews 40

Waxing UnLyrical

JULY 2, 2018

Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr.

Measurement 40

Measurement Nonprofit Education Social Media 40

Bianchi Biz Blog

FEBRUARY 1, 2024

Local economy is not as bad as it may look based on just the indicators. We also support clients who are entering the Japanese market to help them navigate the local protocols and habits they should know. Engage local experts to navigate nuances, ensuring messages resonate positively and sidestep unintended cultural misunderstandings.

Marketing 104

Marketing Newspapers Print Local 104

The Proactive Report

JUNE 17, 2020

Facebook and other social media groups are now used on average by around a third (31%) for local news and information. Across all age groups , the use of Instagram for news has doubled since 2018 and looks likely to overtake Twitter over the next year. Gen-Z (18–24) are more than twice as likely to access news via social media.

Instagram 165

Instagram Groups Social Media Journalism 165

Communications Conversations

OCTOBER 23, 2017

Work to get an op-ed published in the Star Tribune (my local newspaper that I read every day) on issues relating to gender equality, when the opportunity presents itself. Here’s what I’m committing to: Writing a post on #HeForShe issues once a month (which female leader do you consider a role model?

Leadership 84

Leadership Newspapers Corporate Agency 84

Landis PR

MAY 30, 2023

According to the latest data from the Bureau of Labor Statistics, the number of working journalists has decreased by more than 20% since 2018, with many newsrooms experiencing significant layoffs. Local newsrooms are also experiencing reductions in staff. This trend is not limited to major media outlets.

Healthcare 52

Healthcare Media Pitching Local 52

Flack's Revenge

JANUARY 10, 2019

It is still one of the most powerful advertising platforms ever invented and continues to prove its effectiveness for just about everyone from top 100 advertisers to local mom & pop businesses. We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals ( Digiday). Neal: Absolutely!

How To 159

How To Facebook Social Media Advertising 159

PRSay

JUNE 3, 2020

Letters to your local paper remain impactful. Reach out to local synagogues, churches and mosques. In 2018, she was featured as one of 40 individuals in the PRSA Foundation’s “Diverse Voices” book that catalogs career successes and challenges faced by leaders of color. Write a letter to the editor. Conduct meaningful outreach.

Local 119

Local Community Conference Writing 119

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 131

Report Pitching Media Survey 131

Flack's Revenge

FEBRUARY 6, 2018

January 2018 – Facebook will now deemphasize publisher content. January 2018 – Facebook wants you to rank news sources based on how much you trust them. January 2018 – Facebook will put more local news in the news feed. October 2017 – They test the idea of a separate feed for actual news ; then tell publishers to relax.

Facebook 120

Facebook Journalism Local Google 120

PRSay

APRIL 25, 2019

Seeing the APR as a chance to broaden my PR skills, I attended a spring 2017 luncheon hosted by my local PRSA Chapter , where a member who had just obtained her APR outlined the benefits of Accreditation. In January 2018, as I continued to study, I started talking to some local APRs about the process. Getting a boost at work.

Study 115

Study Course Case Study Local 115

PRSay

AUGUST 19, 2021

When I was hired to chair the Department of Strategic Communication — affectionately known as SCOM — at Morgan in 2018, our founding dean DeWayne Wickham insisted that our department be more aligned to our professional society to ensure that our students would be connected to the most up-to-date industry practices.

Meeting 195

Meeting Education Ethics Leadership 195

PRSay

MARCH 22, 2023

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. The youngest members of Gen Z turn 11 in 2023.

How To 132

How To Employee Leadership Nonprofit 132

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. However, for 2018, the following tactics could have the best results. Social media is often a big part of the PR conversation in 2018. Be a Dedicated Publisher. Build an Influencer Strategy.

Brand 114

Brand Branding Reputation LinkedIn 114

Melissa Agnes

SEPTEMBER 4, 2018

In April 2018, shortly after the shooting that took place at YouTube’s headquarters by 38-year-old Nasim Najafi Aghdam in San Bruno, California, the media learned from Aghdam’s father that she had been confronted by Mountain View Police Department officers prior to the shooting taking place. About this episode.

Crisis 176

Crisis Viral Brand Branding 176

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement.

Healthcare 131

Healthcare Privacy Print Community 131

PRSay

APRIL 15, 2019

My objective was to complete all steps to earn the Accreditation in Public Relations by August 2018. It was on a beautiful Sunday morning in August 2018. I attended the 2018 PRSA International Conference in Austin, Texas, and it was one of the best conferences I’ve ever attended. I call it my one-year intensive. So I persisted.

Nonprofit 95

Nonprofit Conference Study Retail 95

Sword and the Script

SEPTEMBER 1, 2020

million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” million for the full year in 2018 , the last full year report the company published as a public company. SocialChorus last raised $12.5

Internal 147

Internal International Tools Software 147

Stephen Waddington

NOVEMBER 21, 2017

Topics discussed on the latest #FuturePRoof podcast include: #PRin2018; Cluetrain Manifesto; local media debate; and more. I’ve published an article and deck about the outlook for public relations and social media in 2018. The lecture takes place in London on 14 March, 2018. Here’s what you’ll learn. CIPR70: crowdsourced book.

Local 61

Local Twitter Blogging Social Media 61

Newsfile

APRIL 12, 2023

Also, WPF celebrations will take place in local, national or regional events around the world. At least 67 journalists and media workers were killed during the year–the highest number since 2018 and an almost 50% increase from 2021. Moreover, this represents an almost 50% increase from 2021.

Ethics 52

Ethics Government Report Local 52

PR for Anyone

FEBRUARY 14, 2024

In 2018, Rachel co-founded Oceano, an award-winning brand within the industry. Connecting with locals enriched Rachel’s experience and helped her navigate life in Bordeaux. Her journey began with her stepfather’s collection of fine wine, which sparked a passion for crafting her own luxury selection. Rachel studied wine for two years.

Study 130

Study Travel Film Industry 130

PRSay

MARCH 21, 2023

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. The youngest members of Gen Z turn 11 in 2023.

How To 103

How To Employee Leadership Nonprofit 103

PRSay

OCTOBER 20, 2020

You’ve long been a DE&I proponent, chairing PRSA’s D&I Committee in 2018. Chapter involvement introduced me to a broad local network that has always proved to be a wealth of resources. Board nominee position : Tri-State District. Alma mater : University of Toledo. Number of years as a PRSA member : 10.

Meeting 78

Meeting Leadership Corporate Local 78

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Stephen Waddington

DECEMBER 11, 2018

The foodbank charity provided more than 650,000 three day emergency food supplies to children and adults in crisis across Britain between April and September 2018. If you add independent foodbanks such as the Bay Foodbank local to me in North Tyneside you can double the numbers. Here’s a list if you’re wondering what to donate.

Banking 60

Banking Local Crisis Government 60

NewsWhip

MARCH 30, 2021

For each crisis type, we looked at a handful of the prominent examples from 2018-2021. As noted, this report covered 2018 through 2021, and as such does not include the original Equifax hack, which was one of the most engaged hacks of all time. And then there are the exceptions that prove the rules too.

Reputation 78

Reputation Crisis Analysis Data 78

ZudePR

MARCH 22, 2018

BUT this is 2018 not 1918. However, I spent most of the time working at my local health club for the sociability. On 9 January 2018, full of trepidation, I opened a new Google Doc and put finger to keyboard for the first time.). #10 And yes, I’m sure James Joyce didn’t have to format for epub. I had nowhere left to hide.

Writing 83

Writing Google Blogging Exercises 83

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. Try something like: “Small Changes That Can Make Your Goal Weight a Reality in 2018.” News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. Don’t just say: “Great tips on losing weight!”

How To 279

How To Media Pitching Creativity 279

Stephen Waddington

NOVEMBER 26, 2017

I’m supporting #FoodbankAdvent and swimming in a Boxing Day swim with my kids to raise cash for my local foodbank in Whitley Bay. This is a calendar of the key international events in public relations in 2018. It was crowdsourced as part of my public relations in 2018 project. We’ll make it even better in 2018.

Analysis 60

Analysis Community Local Blogging 60

Stephen Waddington

OCTOBER 21, 2017

The CIPR is seeking submissions for a new book to be published in 2018 to celebrate its 70th anniversary. It will reinforce the CIPR’s theme for 2018 of public relations as a strategic management discipline. Is a lack of investment in local media damaging society? It’s starting to reflect real life.

Guidelines 68

Guidelines Local Twitter Community 68

Stephen Waddington

JULY 13, 2018

The UK expelled 23 Russian diplomats after the Russian government refused to meet the UK's deadline of midnight on 13 March 2018 to give an explanation for the use of the substance. Bell described the work of her team to communicate with international, national and local media, and engage directly with the local community.

Crisis 60

Crisis Government Local Crisis Communications 60

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. You can get a copy of the full report here: 2018 State of the Media.

Survey 101

Survey Report Media B2B 101

Solo PR Pro

OCTOBER 2, 2018

and remains popular across all demographic groups (according to 2018 Pew Research Study data ). In August 2018 Facebook rolled out some changes to business pages. Facebook users may now instead make recommendations of local businesses and brands. Reviews and Recommendations.

Facebook 65

Facebook System Groups Policies 65

Critical Mention

APRIL 13, 2020

Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Minnesota State Trooper Hands Out N95 Masks Instead of Speeding Ticket. Eric Lebowitz.

Media 111

Media Analytics Healthcare Crisis 111

PRSay

FEBRUARY 5, 2018

Find the 2018 Trust Barometer here.). In local, regional and national workshops, Campbell has taught hundreds of professionals to be better ghostwriters. Her book, “Modern Ghostwriting,” will be published in fall of 2018. In this low-trust environment, communication from the C-suite must be authentic.

Communications 127

Communications Employee Leadership Writing 127