Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Brands who blog have more indexed web pages, which boosts SEO. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

APRIL 13, 2017

But it’s important to keep in mind that their audience, the media, also has a job to do. And that’s exactly where the goals of journalists and brand communicators intersect. Companies have a story to tell, and the media needs to tell a story. They continually and progressively have to “do more with less.” Target your audience.

Media 210

Media Automotive Resources Product Launch 210

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

MARCH 7, 2017

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. Are you still contemplating how you’ll incorporate visual content marketing into your 2017 strategy? Plus, 92% of consumers trust peer recommendations over standard brand content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. With the following research-backed tips, however, things can be much different in 2017: The Best Content Length. 1,000 words? Well, there is. List posts. What posts. How to posts.

Strategy 120

Strategy Infographics Content Marketing Study 120

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. By supplementing advertising with a PR campaign, a brand can earn visibility that attracts leads. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Branded Content is Just Going to Get Better. Expect to see more of that in 2017.

Brand 40

Brand Branding Small Business Advertising 40

Beyond PR

FEBRUARY 22, 2017

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? This study was further corroborated by a study from Buzzsumo , analyzing over 100 million articles, that found that content needs to be at least 1,000 words to get more traffic from search engines and social media.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

Sword and the Script

APRIL 13, 2019

Social media spending dropped for the first time since August 2017 from 13.8% Even so, senior marketers forecast social media spending to rise to 19.7% of the budget on social. About one-quarter or 23% of social media activity is handled by outside agencies. of the budget to 11.4%.

Study 116

Study Survey Infographics B2B 116

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Brands who blog have more indexed web pages, which boosts SEO. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Brand 55

Brand Branding Government Ethics 55

Beyond PR

APRIL 13, 2017

But it’s important to keep in mind that their audience, the media, also has a job to do. And that’s exactly where the goals of journalists and brand communicators intersect. Companies have a story to tell, and the media needs to tell a story. They continually and progressively have to “do more with less.” Target your audience.

Media 71

Media Automotive Resources Financial 71

Cision

MAY 29, 2017

Fast forward to 2017, the search engines have become even smarter. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform.

How To 129

How To Content Marketing Engineering Advertising 129

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MAY 5, 2020

The broadcast alerts are a notification “to find out when a clip mentioning your brand, client or topic just aired.” You can play the clip inside the Muck Rack dashboard and “also check to make sure the team behind the clip is on your media list, and if they aren’t there, add them instantly.” They’re ceding the field to marketing.”

Pitching 85

Pitching Survey System Technology 85

Sword and the Script

DECEMBER 13, 2016

Share your post liberally on social media. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use. Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here. 7) Have graphics for social media prepared.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 9) Twitter is the social network of most value to reporters.

Marketing 78

Marketing Publicity Survey Study 78

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. From social media management to crisis communications, content is king. Developing social media marketing policies. My friends know that I work in public relations.

Infographics 63

Infographics Corporate Policies Reputation 63

Beyond PR

DECEMBER 19, 2016

There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. August: Tell Your Brand’s Story. Prepare for key media deadlines.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Waxing UnLyrical

SEPTEMBER 23, 2015

According to this IAMAI-KPMG report , India has over 350 million Internet users as of June 2015; this number is expected to increase over 500 million by 2017. PR executives can play a vital role in positioning and building such social profiles, keeping in mind the customer and media perspective. In closing.

Google 40

Google Trends Community Twitter 40

Beyond PR

MAY 30, 2017

Fast forward to 2017, the search engines have become even smarter. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform.

How To 40

How To Engineering Content Marketing Advertising 40

Contently - Strategy

JULY 31, 2019

For all you media folks out there who are planning a switch to marketing , we’ve put together an introductory translation dictionary for you. You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111