Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Here’s a go-to visual you can use when you need to explain how it all works, to C-suite execs or other cross-divisional partners: 2. If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Cision

FEBRUARY 15, 2016

Brands put a lot of time, money and coordination behind hosting events, but not all think about how to target attendees beyond the traditional customer or prospect. Cision’s 2016 State of the Media Report, to be released Tuesday, found that the majority of journalists (93 percent) prefer to be contacted via email.

Conference 120

Conference How To Infographics Leadership 120

Cision

FEBRUARY 29, 2016

And with the 2016 presidential election drawing closer, PACs are struggling to confront their biggest problem. So how can organizations demonstrate the importance of their PACs when no one is listening? They need to rethink how they communicate with their audiences. When we talk about PACs, they’re predisposed to ignore us.”.

Communications 120

Communications How To Infographics Policies 120

Shift Communications

DECEMBER 27, 2016

Want to see how to do this for your blog? Here’s how. Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Cision : It doesn’t matter how long #socialmedia platforms exist. SocialMedia Examiner (@SMExaminer) April 19, 2016. CMD (@CMDCreates) April 18, 2016. Cision (@Cision) April 18, 2016. Cision (@Cision) April 18, 2016.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

MARCH 8, 2016

Nearly half of the reporters surveyed in Cision’s State of the Media 2016 Report stated they used video- and image-based content in their stories. Help reporters reach these on-the-go content consumers by pitching videos, infographics or other mobile-friendly multimedia.

How To 84

How To Pitching Survey Comparison 84

Solo PR Pro

JANUARY 5, 2016

Happy 2016! For others, 2016 is the year they make the leap into independent consulting. How much are other freelance communications consultants charging? What factors influence compensation, and how satisfied are independent practitioners with their careers? How to Develop Modern Key Messages. The Results Are In!

Infographics 40

Infographics eBook Survey Resources 40

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. Extract Data from your Content and Design an Infographic. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Beyond PR

DECEMBER 12, 2017

HubSpot reported in 2016 that 43 percent of readers skim online content. So how do you keep them engaged? Infographics demonstrate your brand’s expertise in your industry. Tweet out links to infographics to provide data-driven information for your followers. Use multimedia.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

HubSpot reported in 2016 that 43 percent of readers skim online content. So how do you keep them engaged? Infographics demonstrate your brand’s expertise in your industry. Tweet out links to you infographics to provide real information for your followers. Use multimedia.

Writing 79

Writing How To Infographics Pinterest 79

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR.

Pitching 228

Pitching Agency Social Media Creativity 228

Beyond PR

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). Cool infographics. ” Jeff is a top influencer of CMO and digital marketers, and was named the #1 global digital marketing influencer in 2016. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

Real Estate 57

Real Estate How To Web Case Study 57

Cision

JUNE 20, 2016

public affairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy. At their recent webinar, “ Are Your Grassroots Efforts Generating Enough Buzz?

Mobile 159

Mobile Public Affairs Infographics Government 159

Buzzstream

DECEMBER 5, 2023

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. If you haven’t done that yet, here’s a step by step walkthrough on how to connect your email.)

Infographics 62

Infographics Pitching Writing Blogging 62

Cision

FEBRUARY 23, 2016

But how do you do it effectively? At her upcoming webinar, “ Create Standout PAC Communication for 2016 ,” on Thursday, February 25 at 2 p.m. ET, noted PAC consultant Amie Adams will share how to create PAC communication that drives engagement and increases donations. Images via Pixabay: 1 , 2.

Communications 120

Communications Education Infographics Mobile 120

The Proactive Report

JANUARY 24, 2016

76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. The tricky part is figuring out what to content to create and how to measure its effectiveness. That’s when you can use the data in this excellent infographic about content tactics.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. The tricky part is figuring out what to content to create and how to measure its effectiveness. That’s when you can use the data in this excellent infographic about content tactics.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. The tricky part is figuring out what to content to create and how to measure its effectiveness. That’s when you can use the data in this excellent infographic about content tactics.

Digital PR 100

Digital PR Strategy Infographics Trends 100

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” As how-to’s and lists become more and more obsolete, the narrative will shift to personal stories and a more journalistic approach. ” Scott Kaminski | Häfele America Co. loyal customers) to be part of their narrative.”

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. The Buzzsumo study that I referenced earlier shows that the infographic is the most shared piece of content — outperforming the next most shared content type by thousands of shares on average.

Strategy 120

Strategy Infographics Content Marketing Study 120

Sword and the Script

APRIL 13, 2019

Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. Here’s How. 3) The CMO Council infographic on CMO priorities. Looking for an agency partner with digital, analytical and creative know-how?

Study 116

Study Survey Infographics B2B 116

Sword and the Script

JUNE 11, 2019

. — Tom Fishburne (@tomfishburne) March 13, 2016. I like to see things like case studies and infographics freely accessible. 2) Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture – Whiteboard Friday | Rand Fishkin | Moz. “If The Middle Ground on Registration Pages.

B2B 122

B2B Mobile Content Marketing SEO 122

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. How can visual content help with engagement? But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. How to improve visual content? That’s way better.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. How can visual content help with engagement? But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. How to improve visual content? That’s way better.

Infographics 100

Infographics Video Case Study Print 100

Sword and the Script

DECEMBER 22, 2020

A study by Backlinko examining 912 million blog posts found that “list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”. (Source: 4 Studies Show the Power of Long-Form Content ). List posts earn more shares. Source: 4 Studies Show the Power of Long-Form Content ).

Survey 178

Survey Marketing B2B Study 178

Beyond PR

FEBRUARY 22, 2017

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? Trick question: which will get the most shares between an infographic and a “ How to ” post? They are: Infographics. How to posts. What posts.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

PR 20/20

OCTOBER 31, 2017

Book a hackathon with PR 20/20, or learn how to host your own hackathon. data quality and management were the top two marketing technology challenges in 2016.”. cool templates for infographics, social media, etc). One SXSW session attendee said the Hackathon, “.provided Use Natural Language Generation for Seamless Reporting.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. I am LOVING #Periscope and have put together a FREE jumpstart guide on how to get started: [link]. — Learn how to regain your balance in your life.

Social Media 120

Social Media Twitter Media Nonprofit 120

ISEBOX

JANUARY 6, 2016

So when the team at ISEBOX asked me to develop a public relations content calendar for the content I’ll be working on for 2016, I was ready to take on the challenge. How-To Guides, Best Practices, etc. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. Product Launches.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Presspage

AUGUST 15, 2017

In particular, two major recent shifts in social are of note: Shift away from organic to paid In 2016, organic reach on Facebook fell by 52%, demonstrating that the social media platform’s algorithm has steadily shifted away from an organic reach towards a paid model.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

APRIL 4, 2017

How to Generate Media Referenceable B2B Customers with a Blog. This study was conducted by email in June 2016. An infographic on the survey follows below and a full copy in PDF is available with registration through the Chief Marketer publication. In part, this is why content marketing has become so important. Talk to Us!

B2B 63

B2B Study Marketing Survey 63

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. If you're new to content marketing, read " How To Get Started with Content Marketing " now.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MARCH 30, 2016

Insight on how to apply new technologies and processes to improve efficiencies. 15 Free Infographic Templates in PowerPoint. How to Write an Ebook From Start to Finish. How to Write a Blog Editorial Calendar. How to Write a Blog Editorial Calendar. How Can I Generate Blog and Email Subscribers?

Resources 40

Resources Marketing Pinterest eBook 40

Sword and the Script

DECEMBER 13, 2016

Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Jeff Perkins (@jeffperkins8) December 7, 2016. The key is in how you gate: Wisita says 20 seconds into a video is most effective and you can’t go wrong asking for an email at the end of a video. Insight from @On24 #On24roadshow.

B2B 60

B2B Infographics Interviews eBook 60

Journalistics

APRIL 5, 2016

Of course, since I know how busy media relations professionals can be (and since I’m such a swell guy), I’ve gone ahead and done the work for you. I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Of course, since I know how busy media relations professionals can be (and since I’m such a swell guy), I’ve gone ahead and done the work for you. I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond.

Media Relations 40

Media Relations Media Mobile Pitching 40

Contently - Strategy

NOVEMBER 12, 2018

Kamb told Forbes in 2016 that his initial content didn’t connect with an audience. Content output: 5+ blog posts a week, 1 video per month, 1 infographic per quarter, email newsletter 3x a week, 4-6 reports or e-books per year. The post How to Tailor a Content Marketing Strategy By Company Size appeared first on Contently.

Content Marketing 111

Content Marketing Company Strategy How To 111