Cision

FEBRUARY 15, 2016

All brands want mentions in trusted third-party media outlets. What are you already doing to establish thought leadership and build brand awareness? What are you already doing to establish thought leadership and build brand awareness? But are you even investing in long-term strategies that will help you get them?

Conference 120

Conference How To Infographics Leadership 120

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Here’s a go-to visual you can use when you need to explain how it all works, to C-suite execs or other cross-divisional partners: 2. We increased our earned media coverage by nearly 17% this month, which means more exposure for the brand. Earned (publications like The New York Times).

Communications 150

Communications How To Analytics Public Affairs 150

Cision

FEBRUARY 29, 2016

And with the 2016 presidential election drawing closer, PACs are struggling to confront their biggest problem. So how can organizations demonstrate the importance of their PACs when no one is listening? They need to rethink how they communicate with their audiences. Make your branding reflect that,” she continues.

Communications 120

Communications How To Infographics Policies 120

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Cision : It doesn’t matter how long #socialmedia platforms exist. SocialMedia Examiner (@SMExaminer) April 19, 2016. CMD (@CMDCreates) April 18, 2016. Cision (@Cision) April 18, 2016. Cision (@Cision) April 18, 2016.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. How did you get your start in PR? From an early age, I would talk to anyone.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

MARCH 8, 2016

Once you’ve found a hole, determine how you’ll approach the reporter with your suggestion. If your brand has thought leaders on the topic, sit down with them to create compelling content or multimedia to go alongside your pitch. Yet, editors at major outlets like The Washington Post receive very few charts, visualizations or data.

How To 84

How To Pitching Survey Comparison 84

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. How does it impact them? The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Use multimedia.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. How does it impact them? The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Use multimedia.

Writing 79

Writing How To Infographics Pinterest 79

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. Extract Data from your Content and Design an Infographic. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The Inside Story on How to Spy on Competitors (& Innovators). Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Cool infographics. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

The Proactive Report

JANUARY 24, 2016

76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. The tricky part is figuring out what to content to create and how to measure its effectiveness. How they feel about your brand (sentiment). How they feel about your competitors.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. The tricky part is figuring out what to content to create and how to measure its effectiveness. How they feel about your brand (sentiment). How they feel about your competitors.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. The tricky part is figuring out what to content to create and how to measure its effectiveness. How they feel about your brand (sentiment). How they feel about your competitors.

Digital PR 100

Digital PR Strategy Infographics Trends 100

Buzzstream

DECEMBER 5, 2023

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. Table of Contents Why is Promoting My Products/Services/Content Important? Does it have social proof?

Infographics 62

Infographics Pitching Writing Blogging 62

Sword and the Script

APRIL 13, 2019

Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. Here’s How.

Study 120

Study Survey Infographics B2B 120

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Social is branding, but unlike traditional advertising—it’s more human. XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

JUNE 11, 2019

. — Tom Fishburne (@tomfishburne) March 13, 2016. I like to see things like case studies and infographics freely accessible. You’re playing the long game – attracting with breadcrumbs of helpful content until leads have wandered deep into your brand and the purchase process.”. The Middle Ground on Registration Pages.

B2B 127

B2B Mobile Content Marketing SEO 127

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. The Buzzsumo study that I referenced earlier shows that the infographic is the most shared piece of content — outperforming the next most shared content type by thousands of shares on average.

Strategy 120

Strategy Infographics Content Marketing Study 120

Presspage

AUGUST 15, 2017

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. Users around the world are now using messaging apps to connect with friends, brands and to view images and content.

Technology 115

Technology Big Data Video Data 115

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with engagement? How to improve visual content? That’s way better.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with engagement? How to improve visual content? That’s way better.

Infographics 100

Infographics Video Case Study Print 100

Beyond PR

FEBRUARY 22, 2017

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? Trick question: which will get the most shares between an infographic and a “ How to ” post? They are: Infographics. How to posts. What posts.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. If you're new to content marketing, read " How To Get Started with Content Marketing " now.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MARCH 30, 2016

Insight on how to apply new technologies and processes to improve efficiencies. 15 Free Infographic Templates in PowerPoint. How to Write an Ebook From Start to Finish. How to Write a Blog Editorial Calendar. How to Write a Blog Editorial Calendar. The Essential Guide to Branding Your Company.

Resources 40

Resources Marketing Pinterest eBook 40

Sword and the Script

DECEMBER 13, 2016

Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Jeff Perkins (@jeffperkins8) December 7, 2016. Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60

Contently - Strategy

NOVEMBER 12, 2018

For those us who don’t have endless resources, we can still aspire to be like prolific brands—as long as we have a realistic content marketing strategy. Successful content marketing doesn’t necessarily mean you have a gargantuan editorial empire in the middle of your brand. Primary goal(s): Brand awareness.

Content Marketing 111

Content Marketing Company Strategy How To 111

Journalistics

APRIL 5, 2016

Of course, since I know how busy media relations professionals can be (and since I’m such a swell guy), I’ve gone ahead and done the work for you. I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Of course, since I know how busy media relations professionals can be (and since I’m such a swell guy), I’ve gone ahead and done the work for you. I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond.

Media Relations 40

Media Relations Media Mobile Pitching 40

The Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. We can now tap directly into conversations taking place right now on any subject or brand. The skill that’s needed is how to find that data and what to do with it.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

Waxing UnLyrical

AUGUST 17, 2016

Our main topic of the month was multimedia—and, of course, how to measure it. Started as PR Pro & fell in love w/ measurement, content & tech to drive brands’ messages. Heidi Sullivan (@hksully) August 9, 2016. Heidi Sullivan (@hksully) August 9, 2016. Heidi Sullivan (@hksully) August 9, 2016.

Measurement 40

Measurement Infographics Tools Data 40

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

JUNE 11, 2016

Here are three thought-provoking links analyzing the role of blogging in thought leadership; the increased importance as a business marketing medium; and tactical tips for optimizing blog posts for SEO in 2016. The brand is the gatekeeper. How to Nail the Optimization Process for Your Posts. Photo credit: Flickr, Ian T.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Content discovery is the art and science of using predictive algorithms to help make content recommendations based on how people search. The next question is how can brands, publishers and advertisers benefit from content discovery?

How To 129

How To Content Marketing Engineering Advertising 129