Rock the Status Quo

AUGUST 21, 2014

I landed a new digital agency client for strategic work in repackaging what they package, sell and deliver to their clients as they change from link-building services to content marketing – so my mind has been tackling some of their major issues in preparation for launching work. Match voice to the publication or blog.

Writing 203

Writing Blogging Pitching Content Marketing 203

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Will a blog post go viral? Here’s how. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Martin’s Game of Thrones.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

DECEMBER 30, 2015

Want to see how to do this for your blog? Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. While it eventually emerged that what Mark Zuckerberg actually had in mind was a series of emoticon reactions instead of one holistic “dislike” button, the blog remains valid. Here’s how.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

DECEMBER 28, 2015

Want to see how to do this for your blog? Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. 2015 was a big year for SHIFT – we opened an office in Austin , expanded our senior leadership team (and then did it again! ), and last but not least, became a Google Analytics Certified Partner (GACP).

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

DECEMBER 31, 2015

Want to see how to do this for your blog? Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look: The State of the Press Release in 2015. Here’s how. Ah, the question on every PR pro’s mind. Savannah Whitman.

Measurement 60

Measurement Tools Agency Blogging 60

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. If you need help starting or maintaining a blog, get in touch.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Ishmael's Corner

JANUARY 4, 2015

After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.”. PR Agency Resigns from CPAP Machine Consortium. . The advocacy group behind CPAP machines, the AFCPAP (Americans for continuous positive airway pressure) hires a PR agency to raise the industry’s profile.

Transportation 60

Transportation Journalism Google Employee 60

Stephen Waddington

MAY 2, 2018

Iliyana is a young woman who started her career working in public relations agencies in Germany and the UK before joining Hubspot in Dublin. In the book Iliyana describes the skills and workflow needed to build or modernise an agency around her inbound model. I first met Iliyana Stareva in Dublin in October 2015.

Blogging 61

Blogging Agency Meeting Web 61

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

JANUARY 7, 2015

Let’s start 2015 with a bang! My original plan for this blog post was to be a bit cheeky. We are a pay-it-forward type of Agency: after I’d proven myself for years at SHIFT’s predecessor agency in Boston, my old boss provided me with the singular honor of allowing me to open the SF office. Are you ready?

Hotels 60

Hotels Employee Storytelling Agency 60

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. 2015 Edelman Trust Barometer – Global Results from Edelman Insights What led to this happening? But what does it pull up?

Agency 100

Agency Survey Customer Service Engineering 100

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

Shift Communications

JANUARY 9, 2015

Somehow it’s already 2015, and that means it’s time to reactivate our brains and make a valiant effort to pursue our resolutions for longer than a week. Screenshots give your poorly chosen post an eternal shelf life that will live in blog posts about what not to do forever and ever and always. Thou shall not talk about yourself 24/7.

Social Media 60

Social Media Media Pinterest LinkedIn 60

Public Relations Sydney

JANUARY 5, 2015

Welcome to 2015! By assessing these factors, you can review your PR strategy to plan what you would like to achieve in 2015 to reach your business goals. Here are some tips on what to include in your PR strategy to achieve your 2015 business resolutions. PR tips PR resolutions 2015 PR Strategies'

Pitching 40

Pitching eBook Retail Strategy 40

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Purporting otherwise is going to keep the Bad Pitch Blog very busy. We ranted about this a few blogs ago.

Media Relations 50

Media Relations Measurement Report Media 50

Shift Communications

JULY 29, 2015

The 140 character social network released its Q2 2015 earnings. Additionally, the Whetlab integration for big data may already be reaping rewards; more to come in a future blog post on this! Let’s take a look at where the bird has landed this quarter. Expect those capabilities to become more powerful. Christopher S.

Twitter 60

Twitter Social Media Mobile Media 60

Shift Communications

OCTOBER 30, 2015

Further simplification is expected to roll out broadly in November 2015. Consider syndicating career and productivity blog posts to LinkedIn’s platform (as well as Medium and Facebook Notes) to determine whether your audience is more interested in reading your content there. What should marketers and communicators do now?

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

MaccaPR

JANUARY 11, 2016

Now that our MaccaPR blog is heading into its fourth year, come with us as we revisit the most successful posts of 2015. Our PR Agency's Secrets For Top Performing Resumes In the first part of her resume and cover letter blog post series, Chynoweth answers the age-old question: what will make my resume stand out?

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Shift Communications

AUGUST 12, 2015

One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies. The post Content Strategies in 2015: Make it Visual, Make it Mobile appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Are you ready to join? Derek Lyons. Photo Credit.

Mobile 60

Mobile Strategy SEO YouTube 60

Cision

MAY 21, 2015

Click here for a blog post that shows what slow PR entails! As a NYC-based agency publicist, Angie Orth once represented far-flung destinations and tourism brands, though her schedule rarely allowed for adventures outside of client projects. Want to build better relationships for your brand? Practice slow PR.

Hotels 120

Hotels Tourism Travel Pinterest 120

PR in High Definition

NOVEMBER 11, 2015

His accomplishments as an agency leader as well as his unrelenting support for the PR industry though his ex curricular roles at the PRCA and ICCO were celebrated at the annual awards. The post David Gallagher announced winner of the PRCA Mark Mellor Award 2015 appeared first on Firefly Communications.

Industry 48

Industry Agency Communications Blogging 48

Mediagraphix PR

MAY 13, 2015

The event was celebrated by awarding women achievers from different genres of life who had set an example for the women across… The post ICNUR ORGANIZES “INTERNATIONAL WOMEN’S DAY AWARDS, 2015 appeared first on Best Public Relations (PR) Agency in Delhi, India.

Internal 40

Internal International Agency Examples 40

Shift Communications

FEBRUARY 5, 2016

Syndicate career and productivity blog posts to LinkedIn’s platform (as well as Medium and Facebook Notes) to determine whether your audience is more interested in reading your content there. What should marketers and communicators do now? Publish and sponsor your updates. Christopher S. Vice President, Marketing Technology.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? A blog is huge from a brand perspective, yet we neglected it at first and I regret that.

SEO 98

SEO Interviews Blogging Engineering 98

Communications Conversations

JULY 29, 2015

A video posted by Nordstrom (@nordstrom) on Jul 16, 2015 at 4:14pm PDT. The weird part: The “thread screen” sits inside the agency’s office that created it (Breakfast). In May, TOMS started the #WithoutShoes campaign (nice recap over on Jay Baer’s blog here ). NSale #instaphoto #seattle #drone.

Instagram 60

Instagram Brand Branding Creativity 60

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. There are fewer individual bloggers than ever before and they’re blogging less.

SEO 113

SEO Community Blogging LinkedIn 113

Ronn Torossian

FEBRUARY 22, 2016

Published in 1960, by 2015 HarperCollins reports having sold more than 40 million copies of the book about a girl named Scout growing up in the South during the Depression. The post Harper Lee and the PR of legacy appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Film 150

Film Print Report Blogging 150

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

Sword and the Script

JULY 28, 2020

In late 2015, I made the case that Walmart should have made a bid to acquire Yahoo. I was reminded of this when Verizon announced a deal with Walmart to allow Yahoo email users to “fill Walmart shopping carts directly from their inboxes.” Verizon closed its acquisition of Yahoo for $4.48

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

MaccaPR

FEBRUARY 2, 2016

Trend #1: Blogging is now a full-time job. According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016.

Trends 48

Trends Blogging Brand Branding 48

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum. Having truckloads of agencies adds complexity and kills ROI. The window of earned-owned supremacy was never going to stay open forever.

Education 52

Education Industry Web Wikipedia 52

Stuart Bruce

OCTOBER 6, 2016

The PRCA (Public Relations and Communications Association) worked with YouGov to poll 203 in-house and PR agency executives to find in-house digital PR budgets have risen by 9% in a year, with expectation they will grow further over the next 12 months. There is a 31% drop in the use of expert blogs (21%).

Training 119

Training Digital PR Media Training Education 119

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48