article thumbnail

Public Relations Objectives

Doctor Spin

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K., Journal of Marketing, 80, 122 – 145.

article thumbnail

6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

Crisis 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Taylor Swift’s Lessons for Communicators

PRSay

In 2014, Swift stunned the music industry — and received respect as an activist for music rights — by pulling her albums from Spotify and other streaming services, announcing an exclusive deal with Apple Music instead. After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect.

article thumbnail

20 PR and Marketing Predictions for 2022

Sword and the Script

Growth of independent journalism. “We 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016. 2014: Focusing on a Few 2014 Content Marketing Predictions. Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

Marketing 215
article thumbnail

8 Ways to Make Your Press Release More Effective

Cision

In 2016, communication has many more moving parts. What I want to do in this post is focus on how people are using press releases most effectively in 2016. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. Brutal Honesty. Conclusion. Eichner, J.

Retail 120
article thumbnail

Public relations and professionalism: work to do to realise full potential

Stephen Waddington

billion in 2016 (Public Relations and Communications Association, 2016). Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. The scheme was changed to a one-day assessment in three areas of practice in 2014: ethics, strategy, and leadership.

Publicity 167
article thumbnail

2016: The Year of Living Intentionally

prTini

As 2014 came to a close, I knew needed to refocus on my priorities while surrounding myself with people who support my priorities and think I (and my feelings!) My company grew from 9 employees to 19 and the momentum heading into 2016 is inspiring. And, that’s how I landed on my two words for 2016: Live. Enough was enough.

System 28