Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. Note: not everything is a crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Doctor Spin

FEBRUARY 22, 2024

“Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. A Case Study.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. How are you going to be more successful? What about services?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Critical Mention

JANUARY 3, 2019

In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By I’d like to believe, PR agencies that specialized in crisis communications can identify here. Okay, it’s probably not quite that easy.

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

DECEMBER 26, 2023

Verifying veracity “Now that information can be AI-generated without proper oversight or labeling, the ability to verify the legitimacy of a journalist or outlet will only become more critical to ensuring transparency and truth in journalism and content creation. Wishing you a safe and happy holiday season.

Writing 198

Writing Communications Marketing B2B 198