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Three cardinal rules of PR that Adidas broke with Kanye West

NewsWhip

As someone who has written hundreds of statements and managed PR crisis communications over a long career, I can imagine that dozens of people within Adidas – from legal teams, to senior execs and the CEO – would have been looming over the shoulders of the writing team as they pulled together the statement. Rule 1: Be Truthful.

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20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

Her focus is reporting on stories about how labor issues affect retail employees. . Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . April Berthene @ByAprilBerthene. Are you more interested in e-commerce and technology?

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SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD’s creation represents the first AI employee of a virtual public relations workforce.

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Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

” I first heard the term in 2013, but it’s grown increasingly popular, because marketing people like to give new names to traditional concepts. Other consumers were the top choice (57%), followed by: executives (44%), employees (44%), micro influencers (42%), journalists (39%), social media influencers (37%) and celebrities (36%).

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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it.

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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. but removed the backlink (boo!). (It’s

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. We all get to write our own story of how AI will impact us. That tagline has never been more relevant than it is today. Growing smarter.