Three cardinal rules of PR that Adidas broke with Kanye West
NewsWhip
OCTOBER 28, 2022
As someone who has written hundreds of statements and managed PR crisis communications over a long career, I can imagine that dozens of people within Adidas – from legal teams, to senior execs and the CEO – would have been looming over the shoulders of the writing team as they pulled together the statement. Rule 1: Be Truthful.
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