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Why ‘provocative’ should be part of your owned content strategy

Ishmael's Corner

By Mark Pinsent, Managing Director, Hoffman Europe It’s an interesting word, provocative. The post Whyprovocativeshould be part of your owned content strategy appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Many (most?)

Strategy 176
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Maxim Behar on Bulgaria ONAIR - The Border Between Ethics, Morality and Scandal

Maxim Behar

The PR expert Maxim Behar took part in the morning block on Bulgaria on Air TV with Maria Konstantinova hostin the show. He expressed his opinion about the former government's approach to communication strategy, as well as shared his views on the behavior of Bulgarian MPs. Host: Why does such a photo activate so much public debate?

Ethics 52
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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

Barnum who should be credited, it’s interesting to learn a bit more about the controversial legend—and better understand why the saying persists to this day. Let’s go: Table of Contents “There’s No Such Thing as Bad Publicity” Is Bad Publicity Actually … Good? Although it’s difficult to verify that it was P.T. However, P.T.

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8 Great Linked Tactics for Communicators

PRSay

Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. Linking tactics means that you’re scheduling your tasks in a sequential fashion designed to achieve the best results.

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Practical perspective of PR management

PR Conversations

From social media management to crisis communications, content is king. He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? prepares content plans, ensures timely publishing.