Waxing UnLyrical

DECEMBER 13, 2011

Jen Zingsheim guest-moderated last week’s #measurepr chat and provided the following recap and transcript. The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most.

Community 67

Community Measurement Analytics Trends 67

Waxing UnLyrical

APRIL 8, 2013

” That’s what Lea Ann of Standing Dog said this past week as we were winding down the bi-weekly #measurePR chat, and it was such a great quote that I had to use it to kick off the recap post, as well as in the headline. Q2: I don’t think you can put a $ value on a fan except in very specific situations.

B2C 83

B2C B2B Measurement Twitter 83

Waxing UnLyrical

JUNE 5, 2015

Katie captured what many of us who work in the PR field, and who have a passion for metrics, are feeling. His blog, MetricsMan , was a must-read for anyone trying to understand and implement best practices in PR measurement – not just because of how articulate and gifted a writer Don was, but because of how hard it made you think.

Measurement 40

Measurement Hotels Conference Facebook 40

Waxing UnLyrical

JANUARY 22, 2013

A couple of weeks ago, we kicked off the first #measurePR chat of 2013. If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest.

Nonprofit 77

Nonprofit Measurement Social Media LinkedIn 77

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. The thing is, there’s so-so Social PR, there’s this-is-so-NOT “Social” PR – which is most of what’s out there – and then there’s Superhero-level, stratospheric Social PR. GIPHY link.

Strategy 40

Strategy Case Study Community Creativity 40