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Weekly Roundup: The Connection Edition

Waxing UnLyrical

Connecting with people. Connecting with brands. Using technology better… to connect and more. Using measurement better… to connect the dots. Connection, connection, connection. It’s all about connection. And it’s in your weekly roundup below.

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Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> It’s not ego, it’s efficient.

Survey 171
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PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]

Sword and the Script

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. It’s made me realize I’m trying to do too much and so I’m probably going to pair some of the extra things I do back.

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How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. Research a well-produced roundup recapping the previous year’s show. This is for good reason because research demonstrates events are often a good source of leads.

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The Decision

Waxing UnLyrical

Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make.

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Walking the Social Talk

Waxing UnLyrical

And I try, as much as possible, to let their voices come through; as a result, my editing is usually minimal. Even with the extremely high quality of posts I’m lucky to edit, one really stood out to me last week. You have an idea about how you can and should use each one. But are you walking the walk? What do I mean?

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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!