Scott Public Relations

AUGUST 20, 2019

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications.

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Scott Public Relations

AUGUST 20, 2019

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. In virtual reality, you have to stop someone and get them to put on a headset, goggles, or some other device. AR, by contrast, does what it says it does.

Case Study 97

Case Study B2B Study Marketing 97

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Becky Vonsiatsky is a seasoned media strategist leading Real Chemistry’s 50-person earned media team with more than a decade of storytelling experience in the health media space. Watch webinar.

Healthcare 78

Healthcare Storytelling Communications Local 78