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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” or “Can you really measure that

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Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. Throw in Twitter for good measure. Yet it’s hard to escape the impression that the companies are led there kicking and screaming. Can Better PR Solve Tech’s Reputation Problem?

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The Marketing Growth Hackathon: Spend Less Time Planning, More Time Doing

PR 20/20

And yet, there has never been a better time to be a marketer. The hackathon concept was born from three simple questions: What if we could accelerate success ? What if we could transform marketing performance in 30, 60, 90 days? What if we could spend less time planning, and more time doing? What do they do? 60 minutes).

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The Problem With PR

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Most PR pros (and firms). We in the PR industry have done a poor job of defining and promoting what we do.

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