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3 Ways to Reach LGBTQ Consumers in the New Normal

PRSay

With more than $1 trillion of buying power and a lot of disposable income, the LGBTQ community will most likely come out in force when the country reopens for business. History and research have shown that this community is one of the first to resume travel and shopping after periods of uncertainty. Support LGBTQ charities.

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. High street online - retail is accelerating online as small business retailers and wholesalers retool their supply chain and sell direct. Advertising revenue will follow where it hasn’t already.

Tourism 118
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5 Essentials of an Effective Content Marketing Strategy

Polaris

In 1891, August Oetker sold baking powder with recipes printed on the back. And in 1900, Michelin gave drivers information on auto maintenance and roadside travel in its inaugural Michelin Guide. And if you work for a start-up or a small business, the business case will help you stay on track—and committed to the effort.

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Social Sharing Feeds Our Appetite for News

David PR Group

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. I posed the same question to a small business owner.

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The Top 50 Social Media Influencers on Twitter

Cision

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Mark Fidelman (@markfidelman) August 20, 2015. Robert Fine – @bobfine.

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It’s a Mad Mad (Men) World

Waxing UnLyrical

Oh yeah, and it eliminates a TON of financial waste, and is far more interactive than passive TV or Print advertising. Thousands of small companies are using custom graphic design crowdsourcing sites like MycroBurst. Army and Operation Iraqi Freedom veteran, who now enjoys spending time with his family, tennis and traveling.

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Brand conversations during COVID-19

Stephen Waddington

Most outdoor, experiential, events, meetings and print simply don’t work. Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Businesses in these markets have cut costs and sought government help in order to survive the crisis.

Brand 157