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3 Ways to Reach LGBTQ Consumers in the New Normal

PRSay

With more than $1 trillion of buying power and a lot of disposable income, the LGBTQ community will most likely come out in force when the country reopens for business. History and research have shown that this community is one of the first to resume travel and shopping after periods of uncertainty.

Consumer 109
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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. High street online - retail is accelerating online as small business retailers and wholesalers retool their supply chain and sell direct. Advertising revenue will follow where it hasn’t already.

Tourism 118
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It’s a Mad Mad (Men) World

Waxing UnLyrical

Oh yeah, and it eliminates a TON of financial waste, and is far more interactive than passive TV or Print advertising. Thousands of small companies are using custom graphic design crowdsourcing sites like MycroBurst. Army and Operation Iraqi Freedom veteran, who now enjoys spending time with his family, tennis and traveling.

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Brand conversations during COVID-19

Stephen Waddington

The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Most outdoor, experiential, events, meetings and print simply don’t work. Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport.

Brand 157
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52