Sword and the Script

AUGUST 1, 2023

The PR software community has taken note and they are responding. Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. These features add to the list of AI use cases in PR software.

Software 128

Software Pitching Ethics Privacy 128

Sword and the Script

DECEMBER 12, 2023

Tell us about your new book and why you decided to write it? Writing a book about a fast-moving area of technology has challenges. Data privacy and security are also a concern. What are some of the PR software makers doing that’s interesting? SW: We’re only beginning to understand AI’s impact on public relations practice.

Software 149

Software Tools Ethics Privacy 149

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The database also has built-in features for list-building and a generative AI feature for pitching. Pitch podcasts by noon.

Analysis 151

Analysis Tools Software SMB 151

Presspage

NOVEMBER 29, 2023

One inevitable trend that all software companies deal with however, is the fast-paced development of technology world-wide. But this also means that all the technology you wrote yesterday, would be better technology if you’d write it today. Technology developments Presspage has been around for 15 years already. Is that a problem?

System 78

System Software Technology Privacy 78

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. click any image for higher resolution).

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. As we often say, ‘everyone can write, but only a few people can write.’. AI writes the editorial calendars. next year, down from 6.4%

Marketing 196

Marketing Content Marketing Data Social Media 196