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Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

I recall sitting in the weekly meeting at my first marketing internship. If you don’t, here’s the scoop: in 2019, Google announced FLoC – the Federated Learning of Cohorts, a system standard to solve for the demise of third-party cookies, those bits of code that carry data about our web browsing activities and interests.

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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

It has a long, positive track record of serving brands —both personal and professional—in their times of need, offering services that range from: Corporate cybersecurity Defensive reputation management Online privacy protection Online reputation management solutions Online review generation. Reviewing and enhancing your web presence.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. In particular, expect to see more smaller affinity networks that meet both virtually and physically.

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Content Curation’s Last stand?

Flack's Revenge

Free has created a world in which we blithely volunteer our info and ditch privacy to access addictive apps and social platforms; it’s grown in synch with big tech, companies that don’t play by the same rules as the media. But it might actually not be a bad idea, to shake the foundations of a linked Inter Web built on Free.

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Tips for Pitching to the Media

Critical Mention

A famous example is the dating app Coffee Meets Bagel. Drift, a web-based, live chat tool for salespeople and marketers, currently services over 100K businesses and has raised $32 million in venture capital. Write about what you know and pitch something that meets the needs of your audience. Be timely and straightforward.

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13 media, marketing and PR insights from Mary Meeker’s Internet Trends 2018 report

Stephen Waddington

5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. Social media referrals account for six percent of traffic to ecommerce web sites, up from 2% in 2015. #10 Voice services such as Amazon Alexa and Google Assistant are poised for rapid innovation and growth.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

“Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Adherence to privacy regulations.”. More focus on different products (finally) aside from the typical news release or web story. Transactional not strategic. “It’s