Remove about crew
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PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]

Sword and the Script

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

As if that wasn’t enough, on January 13, a Boeing 737-800 in Japan was forced to turn around after the flight crew discovered a crack in the cockpit window mid-flight. In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18.

Ethics 97
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SEO and Discoverability: Similar, But Not the Same (+ 5 Tips for Content Discoverability)

Beyond PR

SEO should be part of the process of creating the piece – woven in if you will – and discoverability will be the measure of your hard work. Tell people about it : Don’t think creating great content with the right keywords means your job is done. Vicky was the original twitterer on @PRNewswire and continues to be part of that crew.

SEO 75
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media.

Marketing 101
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How to Plan a Satellite Media Tour That Amplifies Your Earned Media Strategy

Beyond PR

You can utilize the crew during breaks to capture additional footage and/or soundbites to be used for social media, client websites and other channels. News directors have set limits on what types of branded content they will take, and in general are more sensitive about brand mentions,” comments Risa.