Remove Measurement Remove Media Relations Remove Pinterest Remove Viral
article thumbnail

2020 Planning: Questions to Ask to Create a Stellar Media Strategy

Barokas

now want to know, “How can we go viral?”. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels.

article thumbnail

NewsWhip’s Benedict Nicholson on Social Data to Boost PR

Flack's Revenge

This engagement comes across the social spectrum, and can be anything from a reaction/share/comment on Facebook, to a Twitter influencer share, to a pin on Pinterest. So within a matter of minutes of publication, we’ll have an idea of what’s pre-viral, as it were, what everyone’s going to be sharing in the next few hours.

Data 136
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

Paul Maccabee followed up his exclusive Joe Pulizzi interview with " 5 Eye-Opening Lessons From "Epic Content Marketing ": 1) Act More Like Media and Less Like Marketers, 2) Marketing Is No Longer About You, 3) Market When Your Prospects Have No Intention of Buying, 4) Your Marketing Goal Is Now Subscription, and 5) Be Patient or Buy Your Media. #10.

article thumbnail

Content Marketing Is So Last Year

Flatiron Communications

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.