MaccaPR

MAY 12, 2016

Former Minneapolis Star Tribune business writer Neal Gendler told me the story about his attempt to reach Edina Realty CEO Ron Peltier for an interview, only to be told by staff that Peltier was in an airplane en route to a distant business meeting. Decades later, Gendler still retells that story with reverence.

Reputation 48

Reputation Newspapers Meeting Blogging 48

Bad Pitch Blog

FEBRUARY 18, 2006

Time magazine: As Ms. Books are worth discussing, since most are edited "from afar," where committees babble haughtily about plot or mis en scene or arc. Re/Max calendar: I got it in the mail - a mean feat because it was octagonal and printed with verve and style.

Print 40

Print Real Estate Sports Travel 40

Mora Communications

SEPTEMBER 9, 2015

Every single day journalists are looking for stories for their magazines, newspapers, TV segments, radio shows, blogs and online publications. Whether you have a product, a service, a book, a film, or a work of art, if you present your pitch as a compelling story, you will garner media coverage. Don’t do this on your own. Brainstorm.

Film 45

Film Pitching Radio Newspapers 45

MaccaPR

FEBRUARY 10, 2015

First, there’s no celebrity who understands how to connect en masse – seemingly authentically and intimately with millions of fans – as brilliantly as Swift. Devotees of the “Twilight Saga” films and books call themselves “twihards,” and I don’t want to repeat here what female fans of actor Benedict Cumberbatch refer to themselves as.

Social Media 48

Social Media Marketing Media YouTube 48