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#MediaMonday – Ellen O’Brien

HMA Public Relations

Since I also loved reading the newspapers and magazines that my parents kept around our house (the Arizona Republic, The Atlantic, The Economist), I decided to pursue journalism – and here I am! Tell us how you came to start working in the Valley media scene? What is the best way to reach you?

Local 52
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PR’s #1 Secret

Mora Communications

From my experience working as a magazine editor, I can tell you that the minute I felt I was being sold I ended the conversation. For example, your story might be a good fit he Wall Street Journal, Elle magazine and your local newspaper, but you definitely don’t want to pitch each of those the same story in the same way.

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17 Tips for Building a Kick-Butt, Wildly Successful PR Career

MaccaPR

Former Minneapolis Star Tribune business writer Neal Gendler told me the story about his attempt to reach Edina Realty CEO Ron Peltier for an interview, only to be told by staff that Peltier was in an airplane en route to a distant business meeting. Decades later, Gendler still retells that story with reverence.

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Careful, NOW.

Bad Pitch Blog

Time magazine: As Ms. Books are worth discussing, since most are edited "from afar," where committees babble haughtily about plot or mis en scene or arc. Re/Max calendar: I got it in the mail - a mean feat because it was octagonal and printed with verve and style.

Print 40
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The Brainstorming Approach to Launching Your PR Campaign

Mora Communications

Every single day journalists are looking for stories for their magazines, newspapers, TV segments, radio shows, blogs and online publications. Having worked as a freelance journalist and magazine editor has served me well, since I was pitched stories for years and know what the media is looking for, but you can still use the same approach.

Film 45
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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

First, there’s no celebrity who understands how to connect en masse – seemingly authentically and intimately with millions of fans – as brilliantly as Swift. According to Billboard magazine, fans “want the full and complete Taylor Swift experience, and that experience includes buying the album.”.

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When Trump Attacks: Turn Mean Tweets Into Positive PR

ImPRessions - Crenshaw Communications

He has gone after public companies, the occasional private citizen, and especially the press, both individually and en masse. Recognizing an opportunity, VF immediately threw up a subscription ad proclaiming it “the magazine Donald Trump doesn’t want you to read.” No one is immune to the POETUS Twitter attack.

Twitter 120