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Want More Fans? See 3 Brands’ Secrets

Cision

When rumors spread about the fast-food restaurant, McDonald’s followed social listening best practices to develop its response and prevent a social media crisis from fully developing. Some industries, like telecommunications, are unlikely to be associated with heart-warming, exciting feelings.

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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? The tools and technology will come after.

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An Honest Look at My APR Journey

PRSay

Right out of college, I was hired as a part-time writer for a local advertising agency. Within a year, I was running the social media department. She manages the reputations of clients in a multitude of industries including technology, retail, education, automotive and telecommunications. Connect with Anna on LinkedIn.

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How to Choose a PR Strategy, Part 2 of 6: Traditional environment

Shift Communications

Another example of a traditional environment is the telecommunications industry. Brand-building strategies such as social media awareness campaigns, large-scale advertising, press tours, and national/top-tier publication outreach work best in a traditional environment. Name five mobile providers in your head.

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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

The city’s infrastructure, including its world-class airport and deepwater ports, along with advanced telecommunications, make it an efficient base for regional operations. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences.

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How to Effectively Communicate Your Rebrand

Cision

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign.

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How to Effectively Communicate Your Rebrand

Beyond PR

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign.