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Visiting Hoffman in China — a global agency, locally relevant

The Hoffman Agency

There are also concerns about working with its companies — from privacy to human rights. For global publications that still have a physical presence on the mainland, it’s harder to operate and gather sources amidst restrictions. Generally, a startup will compete for private investment or get public funding alongside other companies.

Local 36
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Impact of COVID-19 on NHS comms

Stephen Waddington

He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media. Patient care and privacy needed to be balanced with public health. It’s the start of a lovely relationship and an important piece of storytelling. COVID-19 has driven the adoption of technology.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. PR helps differentiate.

Branding 149
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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

million jobs , and IKN is envisioned as the central platform that integrates and aggregates these local digital ecosystems. This doesn’t necessarily mean everything has to be physically built in Indonesia but highlighting local partnerships, development teams or contributions to the technology’s creation.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling.

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Meeker calls out the use of edited and curated images as a means of storytelling. 8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation. The conversation about user privacy is growing louder. Extreme views polarise public discourse. billion daily active users.

Report 81
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 188