article thumbnail

Media Alert Or Press Release? PR Tips

ImPRessions - Crenshaw Communications

In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. Or, it may well be a local announcement, or a highly visual one, so plan accordingly. For example, a media alert can be sent to the local broadcast outlets, weekly magazines and daily newspapers. .

Media 296
article thumbnail

Public Relations Review

PR for Anyone

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. If you’re a new business or have a new product, news service, new anything, that is newsworthy. Did you invent a new product, write a book, or win an award?

Publicity 331
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Reasons You Might Need to Issue a Press Release

PR Fuel

They get picked up by local and national publications, help journalists, and allow you to control your messaging. This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Issue a press release! Wondering when and where to issue press releases?

SEO 52
article thumbnail

How to Prepare a PR Crisis Plan

Prohibition

Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. 10. There are people who are already familiar with your brand or product and have a large following of their own. Final Thoughts.

Crisis 62
article thumbnail

Taking the collective temperature of Italian females in PR

PR Conversations

Within common PR parlance, this frequently implies female practitioners spend much of their time participating in high-profile events (such as product-launch dinners and cocktail parties), including being typecast as bubbly and even flirtatious. However, PR people can play a leading role in the process and give voice to the cause.

article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

a) Many community newspapers going away and hopefully still being available in some kind of online format. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. Local news and indy journalism more trusted. “I I see a few things.

Marketing 189
article thumbnail

5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars

MaccaPR

Popeyes welcomed it when newspapers and local TV news outlets around the country (such as USA Today, as seen in the image at right) held their own taste tests of Popeyes vs. Chick-fil-A chicken sandwiches, even though there was no way to predict who would come out on top. 3 – Let Go of Control on Social (Within Reason).

Twitter 105