Why Small Businesses Need a Media Database

Cision

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less.

Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. Lead Sources Vary by Business and Industry.

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What the GateHouse/Gannett deal means for PR pros

PR Daily

newspaper chains are fusing as one media powerhouse, in hopes of bolstering an industry in decline. Still, it probably won’t mean better coverage for your local news story. The newspaper market hasn’t recovered—but a mega-deal might help some local papers stay afloat.

How targeted press efforts boost your brand's bottom line

PR Daily

Earned media coverage—a mention in a hard news story or editorial—is the golden goose of marketing for business owners. local news stations are gaining viewers. The relevance of local media for a small business cannot be overstated.

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Wire Service Fraud: Are You Seeing It, Too?

Rock the Status Quo

Deceptive business practices REALLY p**s me off, so I’m not a happy camper today. I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday.

In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA

PRSay

A former journalist and editor, he worked for numerous newspapers and a wire service, earning numerous accolades and journalism awards. Reed Bolton Byrum, APR, Fellow PRSA, died on Oct. 14 following a battle with esophageal cancer. He was 71. Byrum served as PRSA’s president and CEO in 2003.

Marketing Has a Best Practices Problem

Contently - Strategy

The newspaper industry learned this the hard way. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. In under a year, millions of businesses had adopted SiteLinks. local time.).

Behind the Headlines with Phil Andrews

Cision

We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. I believe there are large gaps in the industry, as we are largely missing the perspectives of the minority community because of their small percentage in the PR and Communications industry.

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5 ways McDonald's influences the online conversation

PR Daily

According to what business model would it be easier and cheaper to buy Nikes or Zappos than pork?) In fact, it is a chain of mostly locally owned franchises-small businesses in communities nationwide.

Everything You Need to Know About Earned, Owned, Shared & Paid Media

B2B PR Sense

Only 37% of B2B businesses have a documented content strategy. This leaves the other 63% of businesses without a plan of action to guide their content creation. Also focus your attention and efforts on local newspapers, blogs, and trade publications.

B2B 183

Social Sharing Feeds Our Appetite for News

David PR Group

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If

How to avoid 7 humiliating proofreading mishaps

PR Daily

When I worked at newspapers, the best copy editors followed this rule. Some businesses include the link only to their homepage, but if a press release or article includes a call to action, the link must lead to that specific location.

How To 171

How to avoid 7 humiliating proofreading mishaps

PR Daily

When I worked at newspapers, the best copy editors followed this rule. Some businesses include the link only to their homepage, but if a press release or article includes a call to action, the link must lead to that specific location.

How To 131

5 ways to land a story in top-tier publications

PR Daily

“How fast can you get my business featured in The Huffington Post. ?”. Your business is never as exciting as you think it is, but if you tie it to a current event or trend and pitch it that way, you’re on the right track.

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

When students got to express who they were and what mattered to them, they organized more social events, started more businesses, and even challenged some established ways of doing things on campus. When the world’s most powerful person speaks, it makes sense to listen carefully.

Viral 52

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

When students got to express who they were and what mattered to them, they organized more social events, started more businesses, and even challenged some established ways of doing things on campus. When the world’s most powerful person speaks, it makes sense to listen carefully.

Viral 52

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

When students got to express who they were and what mattered to them, they organized more social events, started more businesses, and even challenged some established ways of doing things on campus. When the world’s most powerful person speaks, it makes sense to listen carefully.

Viral 52