Ishmael's Corner

JUNE 8, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I wrote a post in April mentioning that one of our young account professionals, Melissa Lewelling, was headed to the prestigious Cannes Film Festival.

Communications 60

Communications Film Storytelling Publicity 60

Ishmael's Corner

JUNE 8, 2015

I wrote a post in April mentioning that one of our young account professionals , Melissa Lewelling , was headed to the prestigious Cannes Film Festival. I asked Melissa to share a window on her experiences at Cannes. This is because in the film industry ideas are not just a fleeting notion. By Melissa Lewelling.

Communications 60

Communications Film Guidelines Pitching 60

Stephen Waddington

JANUARY 15, 2020

It’s a lesson in crowdsourcing and the mantra of publishing frequently and often. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR.

Storytelling 78

Storytelling Internal International Social Media 78

Waxing UnLyrical

OCTOBER 17, 2011

Based on the idea that NAB were breaking up with the other leading Australian banks, the campaign combined new and traditional media and communications to achieve some stunning results for the bank, including winning the Cannes Grand Prix in PR. Share of Voice reached 55%. Positive sentiment doubled. #1

Publicity 87

Publicity Banking YouTube Social Media 87

Sword and the Script

JANUARY 1, 2019

For me, it’s part accountability, part transparency and part re-purposing of the idea I’m trying to convey. 1) Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth? 3) New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey.

Content Marketing 60

Content Marketing Survey B2B Google 60

Karen Freberg

JUNE 24, 2018

What were some of the lessons I learned during Creative Campus? New updates, programs, and initiatives are coming from Adobe. Here are my blog recaps from 2016 and 2017 from Adobe Max and EDUMax (if you have not had a chance to go, please do!! English is the “new communication” discipline.

Creativity 40

Creativity Education Video Film 40