Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. The booth space, design, brochures, tchotchkes, swag, shipping, travel costs, lodging, client dinners…the list goes on and on. Are Trade Shows still a Good Place for PR Launches?

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Solo PR Pro

JUNE 8, 2021

It was a great role to have because there had never been any leadership in terms of how to manage social media for this organization,” she said. “I Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show.

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Meeting Public Affairs Trade Shows Journalism 110

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product.

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Sword and the Script

DECEMBER 15, 2020

I think on the flip we have also recognized things we did miss, and I would expect some types of travel, entertainment, family-focused activities and experiences that let us enjoy time with those we love to come roaring back. Marketers need to be ready to pivot their businesses (and there messaging) when as the COVID cocoon comes to an end.”.

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Marketing Employee Content Marketing Training 174

Landis PR

JANUARY 3, 2022

Tourism and travel will need time to recover as will specialized PR agencies in that sector. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. Hybrid versions and even more elaborated innovations we don’t see yet will take their place.”.

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Trends Trade Shows Agency Communications 52

Solo PR Pro

JUNE 21, 2016

It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. You can also network in person by attending conferences or trade shows.

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Local How To Skype Trade Shows 41

Sword and the Script

MAY 22, 2018

Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. Then it went through a down period in the dot-com tech bust era, and especially after 9/11 when no one wanted to travel. And one more key element – the importance of live events. Marketers thought it could all be done digitally.

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Marketing B2B Print Technology 62