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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Two blog posts each week becomes a permanent SEO-friendly knowledge base. Consistency and quality are key when building a reputation as an industry authority. If a full-length business book seems daunting, a leader can author a regularly published educational blog or video blog on his topic of expertise.

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3 Valuable Tips To Establish Credibility Via Speaking Engagements


Start by defining your knowledge base at a high level. Then break that knowledge base down into more specific areas to find your area of specialization—and the topic for your speaking engagements. While you may know a lot about a number of topics, narrow your focus for speaking opportunities.


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Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

You can also use these metrics as a crisis management tool to prevent or mitigate a communications crisis and protect your brand’s reputation and credibility. As a writer, she sees her purpose in producing and sharing relevant content with people who are willing to expand their knowledge base and learn something new for themselves.

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How to Create Your Content Strategy From Scratch

Contently - Strategy

If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.” But think of it this way: Before you make any high consideration purchase, you do research and look for reputable sources that can help you form an opinion.

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