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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base. It takes time for writing and filming — and a strong, informed point of view. Content shapes a personal brand.

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3 Valuable Tips To Establish Credibility Via Speaking Engagements

Polaris

I only need to write 3 tips, instead of 8, to make my point.). If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients.

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Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

In short, getting good at writing email subject lines is essential to successful niche marketing. You can also use these metrics as a crisis management tool to prevent or mitigate a communications crisis and protect your brand’s reputation and credibility. Incentivized engagement. Critical Mention.