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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Consistency and quality are key when building a reputation as an industry authority.

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How to Create Your Content Strategy From Scratch

Contently - Strategy

We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. I think the problem with a lot of stuff that’s called thought leadership is it’s really not differentiating or original, and it’s not gonna break through,” Fox said. “If

Strategy 108