AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays
wiredPRworks
AUGUST 2, 2016
Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].
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