Knowledge Base Leadership Marketing Measurement 
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. But in recent years, data has shown its efficacy.
wiredPRworks
AUGUST 2, 2016
As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. marketer’s optimism as expressed through their organizational spending and growth.
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