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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. We focus on working with non-profits, small businesses, women CEOs and business owners. We keep things simple.

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In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA

PRSay

A former journalist and editor, he worked for numerous newspapers and a wire service, earning numerous accolades and journalism awards. Skilled in mergers and acquisitions, Byrum counseled companies on financial structures and market positioning. Together with Kristie Byrum, he co-founded the Byrum Innovation Group in Greenville, S.C.,

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Social Sharing Feeds Our Appetite for News

David PR Group

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If I posed the same question to a small business owner. I was taken aback.

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Your Brand As Media

Journalistics

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. It’s the essence of the strategies behind American Express’ OpenForum , which provides news and information for small businesses on par with Inc. Brands as media – silly marketer.

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Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. As a guy who wrote for dozens of newspapers in the 1980s, I can report (get it?) Gogo Inflight media in crisis New York Times old journalism PR tactics TechCrunch Thomas Friedman'

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Maxim Behar for the Indian Valasys Media: PR Pivotal to Effective B2B Communication

Maxim Behar

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. And it took a couple of months.

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