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Changes in journalism impacting PR

Prakkypedia

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. While based on the US experience, the piece has relevance for the Australian PR practitioner.

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How blogTO uses NewsWhip to stay ahead of the news cycle

NewsWhip

Why blogTO chose NewsWhip In February 2024, we spoke with Tim Shore of blogTO (a local Canadian news site based out of Toronto) about how he and his team use NewsWhip to build and prioritize their editorial schedule. Simply put — with NewsWhip’s daily AI Digests and tailored Predictive Alerts.

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How Reach uses NewsWhip to stay on top of the news cycle

NewsWhip

local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world. “It The platform also offers real-time insights into Reddit, which can be challenging to mine.

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Is the golden era of news now?

The Stalwart Blog

The piece predicts big trends we'll be experiencing throughout the next 10 years answering questions such as local vs. global news, the purpose of news, impact of technology, privacy and personalization. What has to be, though, is the role of journalism because in a world where everyone can report on news there is a lot of noise.

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Behind the Headlines With Neil McAllister

Cision

What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? Sorry, m’colleagues, but I use aggregators like the Drudge Report and Reddit as much as anyone. Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!”

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Substack, Media Fragmentation & PR

Flatiron Communications

” Such prominent breakaway journalists include Casey Newton, Jessica Lessin, and Graydon Carter who respectively left The Verge , The Wall Street Journal, and Vanity Fair to start their own subscription-based newsletters. Newton’s six-month-old Platformer reportedly now has 20,000 subscribers (at $10/month).

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How to Build A Media List (Without Paying For One)

Buzzstream

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post.