Interviews Pitching Print White Paper 
ImPRessions - Crenshaw Communications
MAY 22, 2018
While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Digital and print trades in a given sector are tantamount to a virtual business community. How trade coverage wins. Trade pubs are a community network.
ImPRessions - Crenshaw Communications
APRIL 12, 2018
The PR team should be constantly generating ideas for articles to pitch to journalists. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. Thought leader panels can yield a ton of useful content like white papers, videos, bylines, and blog posts.
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Sword and the Script
OCTOBER 22, 2019
over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.
Sword and the Script
OCTOBER 24, 2017
A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. 37% white papers. Print it out and mail it out to your ABM targets. Use a link as validation in future PR pitches. 40% say live events.
Sword and the Script
JANUARY 3, 2017
Know a PR, marketing or sales leader with compelling ideas fit for print? Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch. Far harder.
ImPRessions - Crenshaw Communications
NOVEMBER 8, 2017
The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. But do use it in a pitch to a morning talk show.
MaccaPR
MARCH 7, 2016
According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Adobe (pictured below) has a great template.
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