Interviews Journalism Real Estate Reputation 
Rock the Status Quo
DECEMBER 11, 2014
We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. Mine actually happened this year, when I lost a great Wall Street Journal opportunity for legal reasons. or you as the PR person do the interview.
Cision
JUNE 21, 2016
Vaco recruiter Piper Ochsner additionally advises candidates to be prepared to deliver a similar video-worthy introduction in person, as well, and suggests that a candidate’s ability to answer the inevitable interview opener “Tell me a little about yourself” can make or break an interview. Get published. Always bring your best game.
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ImPRessions - Crenshaw Communications
SEPTEMBER 20, 2016
Sometimes it’s tempting to say yes to an interview in order to see your name come up in searches, but it’s best to consider your core customers and potential ones before you agree to invest the time in a media interview. Will the story enhance my reputation as an expert? Who else is being interviewed for the story?
Cision
JULY 19, 2016
In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate.
Sword and the Script
SEPTEMBER 18, 2018
The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. It’s not part of reputation management for the business but for you. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No.
PR Conversations
JULY 17, 2014
Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s not that she has a bad reputation, but it could do with a bit of a polish. In the “real” world, where I meet with people I like, who hold similar values to mine (and where they like to enjoy themselves).
Prakkypedia
NOVEMBER 29, 2017
I’ve been pondering reputation. Reputation, of course, is central to the public relations profession. But in my own household, reputation is also very personal. Real estate agents and insurance brokers are the closest related-occupation in the list, in terms of their occupational drive to make a ‘sale’.
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