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Across the Generational Divide: Two Marketers’ Perspectives

Deirdre Breakenridge

We work at a digital marketing agency focused on data-driven performance media—programmatic advertising, PPC, SEO and more—and our clients rely on us for out-of-the-box thinking. Posted more than 3 social media updates per day. So, we decided to find out. Were 34% more likely to own a selfie stick.

Marketing 119
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Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

Moosa Hemani is an SEO consultatnt at SEtalks.com. Facebook and Twitter come to mind when someone mentions social media marketing. What if your time and money can be spent better on a not-so-popular social media platform? What are the unorthodox social networks? You can follow him on Twitter @mmhemani.

Marketing 120
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Optimize: a Discussion with Lee Odden [Video]

Waxing UnLyrical

It’s just a terrific book – not just about “SEO,” but much more about getting into an “ optimized state of mind.” Ever since I met Lee at the 2008 PRSA International Conference, I’ve been blown away by not just how smart he is, but how kind and generous he is with his time and expertise.

Video 79
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How People Made 2010 What It Was

Waxing UnLyrical

Connections that began in social media turned into real-life friendships. Thanks to Skype, I kept my phone bill down, and was able to talk regularly not just with my family but with friends all around the world as well. In a bit of a reminiscing mood, these were the highlights of 2010 for me. I turned 40. And I liked it.